Search Results for: consumer behaviour

Empowering Marketers: The role of AI in personalization and customer experience

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic […]

Empowering Marketers: The role of AI in personalization and customer experience Read More »

Unleashing the Power of AI: Transforming Distribution and eCommerce

In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation.  The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable

Unleashing the Power of AI: Transforming Distribution and eCommerce Read More »

Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase

Turning Shoppertainment Insights into Action with TikTok’s PACE Framework Read More »

Scroll to Top