For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES […]
Today Connected TV (CTV) advertising is reshaping the digital marketing landscape by precisely engaging with ideal audiences in their living rooms, influencing the swift transition in consumer preferences from traditional to CTV streaming. This has surged its adoption with ad spending which is anticipated to hit an all-time high of $350 million by 2027 (Statista),
The future of CTV ad targeting: Trends and innovations Read More »
Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping industries, particularly marketing. As brands push to create more personalized experiences, AI is emerging as a crucial tool for enhancing customer engagement, operational efficiency, and decision-making. However, marketing leaders must tackle challenges related to data readiness, ethical considerations, and cross-functional collaboration to fully
A path to AI-driven marketing: Strategic insights for industry leaders Read More »
On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by
MMA IMPACT 2024: A 13-year journey of shaping Vietnam’s marketing landscape Read More »
The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,
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The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in
Maximizing results with AI optimization in retail media networks: A strategic guide Read More »
At the recent MMA INNOVATE Vietnam event held in Ho Chi Minh City on June 28, 2024, Tran Thi Thanh Mai, General Director of Kantar Media Vietnam, delivered an insightful speech titled ‘Turning Complexity into Simplicity’. Her address highlighted the challenges and opportunities facing advertisers in the rapidly evolving Vietnamese media landscape. The Data Dilemma
In a surprising turn of events, Google has announced that it would now allow Chrome users to determine the fate of third-party cookies, as opposed to its earlier stance of junking these tracking codes altogether, in much the same way Apple repurposed Safari. This development has left marketers and advertisers pondering the implications and scrambling
Google’s Cookie Conundrum: A new chapter for digital marketing Read More »
Design thinking has revolutionised the business world, helping corporations cope during a time where problems are becoming increasingly complex, and processes elaborate. According to Juliana Goh, the founder of Unigons X Design Consultancy, design thinking goes beyond a designer’s tool to become an “industry agnostic,” a framework applicable for any and all. It’s a mindset
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