Search Results for: business outcomes

First trend: Marketers who use AI in holistically their marketing will see significant business impact today “Recently we partnered with Accenture to better understand what it takes to be an AI-first company – and more importantly – if doing so reaps material business benefits. The study surveyed marketers across various markets in APAC to help uncover […]

As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future

AI automation is accelerating business productivity across functions. It helps marketers automate repetitive and time-consuming tasks, analyze large data sets quickly, and even create personalized campaigns. But most importantly, AI enables marketers to focus on strategic and creative activities. When marketers focus on value-adding tasks instead of getting caught up in the mundane, it drives

AI is transforming businesses everywhere. It has revolutionized all aspects of operations, marketing, and logistics, offering powerful tools for processing data. The workflow is optimized for maximum efficiency, reducing the time required to complete tasks. Mundane tasks in to-do lists have gone down considerably. However, it doesn’t mean all is perfect. Data, or how it’s

The Rising Significance of AI in Marketing Imagine a chocolate wrapper that tells a story with every fold, a digital copy of a celebrity sending personalized videos inviting people on a cruise or AI with the power to tell you what to eat before you know it. At VML, we’re turning these imaginations into reality,

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that