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On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for

Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping industries, particularly marketing. As brands push to create more personalized experiences, AI is emerging as a crucial tool for enhancing customer engagement, operational efficiency, and decision-making. However, marketing leaders must tackle challenges related to data readiness, ethical considerations, and cross-functional collaboration to fully

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

In today’s dynamic business world, strategy has become more than just a plan—it’s the driving force behind innovation, collaboration, and success across industries. Whether you’re in communications, brand marketing, or the marketing tech space, strategy is the thread that weaves together problem-solving, opportunity recognition, and teamwork. As companies maneuver through an ever-changing marketplace, being agile

The marketing landscape has undergone a dramatic transformation. The once linear AIDA model—Awareness, Interest, Decision, Action—no longer reflects the consumer’s complex and cyclical journey. This shift is especially pronounced in Southeast Asia, where traditional advertising is losing its influence. A research by impact.com discovered that 82% of consumers have made a purchase based on an

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in

AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible