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Retail Media: Blending the science of performance and the art of brand building

Retail Media: Blending the science of performance and the art of brand building

In recent years, the marketing landscape has undergone a significant transformation with the emergence of retail media networks, heralding what many consider to be the third wave of digital advertising. As we delve deeper into this phenomenon, it becomes clear that retail media networks are not just a fleeting trend but a substantial shift that […]

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Engagement Unlocked: Using Attention to Boost Brand Outcomes

The digital landscape has become a revolving door of content that vies for consumer attention. With this content explosion and an increasing number of platforms and channels available, marketers have found it challenging to break through the noise with their messages, making attention an appealing and essential concept in advertising. Fragmented and fleeting consumer attention

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Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech 

Celebrate maximized brand impact this Ramadan with AI accuracy in ad tech

Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high

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From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales

Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping.  The country’s mobile-first economy has moved past the experimental phase of

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Targeting Without Identity — A CEO’s Guide to Scalable Relevance 

For the CEO, the marketing function is no longer just about brand awareness; it’s about tangible, measurable impact on the bottom line. Yet, delivering highly relevant marketing with a focus on personalization at scale has never been more challenging. We live in an era defined by signal loss, as traditional tracking methods become obsolete, heightened

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The Coffee Industry in Indonesia: Navigating Evolving Consumer Behaviors Current Changes of Gen Z’s & Millennial’s Mindset

  Introduction: Industry Challenges The coffee industry is characterized by its dynamic and ever-evolving nature, influenced by a variety of factors such as changing consumer behaviors, economic challenges, an increased emphasis on health, sustainability, and innovation. As the world recovers from recent upheavals, the coffee sector is adjusting to cater to the evolving needs and

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2024 Highlights: The Biggest AI Breakthroughs You Need to Know

  In 2024, artificial intelligence (AI) has transitioned from a futuristic concept to a pivotal force reshaping industries. For marketing professionals, thought leaders, CEOs, and decision-makers, understanding these AI breakthroughs is essential to remain competitive and innovative. This article delves into the most significant AI advancements of 2024, their implications, and strategies to leverage them

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