Retail market is a battlefield. Some brands are thriving, some are barely keeping their heads above water, and others are just hoping to make it through the next quarter. Despite all the economic uncertainty, the ones that are winning aren’t just lucky. They are strategic, adaptable, and, most importantly, willing to evolve. So, what separates […]
Retail’s New Reality: How to Win in a Tough Market Read More »
Marketing is constantly evolving, and AI is now at the center of this transformation. As we step into 2025, AI is no longer just another tool in the marketer’s arsenal. It’s a game-changer. However, instead of replacing human creativity, AI is best seen as an assistant, helping us work smarter, faster, and more effectively. How
The Rise of AI in Marketing from A Human-Centric Perspective Read More »
When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound,
Goodbye Empty Chair, Hello AI Twins: The Future of Market Research Read More »
An AI-powered world: As artificial intelligence (AI) continues to revolutionize industries, its impact on sales and marketing is undeniable. Brands are now leveraging AI-driven strategies to enhance customer engagement, streamline operations, and drive higher revenue. In this session, industry leaders explored how AI is reshaping brand sales, highlighting practical applications and challenges in implementation. The
Achieving Higher Brand Sales through AI-Powered Solutions Read More »
Beyond Segmentation: The Shift to AI-Powered Personalization For years, personalization was synonymous with segmentation. Brands grouped customers into broad categories based on past purchases, demographics, and engagement history. While this approach improved relevance, it remained static and reactive—failing to account for real-time behaviors, evolving preferences, and contextual needs. In 2025, artificial intelligence is redefining the
The Personalization Playbook – A Proven 3-Step AI Framework for CX Leaders Read More »
The rapid advancement of artificial intelligence (AI) is reshaping the marketing landscape, offering tools that not only enhance efficiency but also revolutionize the way brands connect with consumers. As marketers, our challenge is to integrate AI into our strategies in ways that elevate personalization, foster creativity, and align with evolving consumer expectations. AI is not
AI’s Transformative Impact on Brand Communication: Insights and Actionable Items Read More »
In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite. Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies
CMOs Must Master AI To Prove Marketing’s Business Impact Read More »
For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions.
AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders Read More »
For years, marketing in APAC has been driven by one dominant strategy—customer acquisition. The assumption was simple: more new customers equal more revenue. But that equation is no longer sustainable. Rising customer acquisition costs (CAC), stricter privacy regulations, and increasing competition for attention have made acquisition a costly game. Brands in APAC are realizing that
Revolutionizing Customer Lifetime Value (CLV) with AI-Powered Predictive Models Read More »
The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping
