Search Results for: advertising strategy

Wardah “Bersama Lebih Bermakna” Campaign Festive

Wardah “Bersama Lebih Bermakna” Campaign Festive

  A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph […]

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From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

As consumer preferences evolve, traditional advertising is losing to new ways of creating authentic and engaging content. This is evident in the e-commerce sector, where influencer marketing has become an essential product discovery and sales channel. According to impact.com’s latest report, titled “E-commerce Influencer Marketing in Southeast Asia 2024,” Southeast Asia’s e-commerce market is thriving,

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MMA Impact 2024: Advanced technology as the ‘launchpad’ to enhance competitiveness in modern marketing

On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for

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Companies should embrace AI as a whole, not just rely on marketing teams using AIGC to boost content efficiency: Elvis Zhou

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

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Transforming funnels into circles: Building trust through partnerships in a new marketing era

The marketing landscape has undergone a dramatic transformation. The once linear AIDA model—Awareness, Interest, Decision, Action—no longer reflects the consumer’s complex and cyclical journey. This shift is especially pronounced in Southeast Asia, where traditional advertising is losing its influence. A research by impact.com discovered that 82% of consumers have made a purchase based on an

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Survival of the Fittest: Adapting brand strategies in the age of consumer disloyalty

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

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Driving Transformations: How brands have achieved success with Shoppertainment

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.

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Evolving role of a CMO to Media Owner: Propelled by impact of AI

In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media

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Striking the Right Chord: Leveraging music as marketing  for brands

Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target

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