Search Results for: Indonesia

Q4 2023: SMARTIES Vietnam, Impact Vietnam, SMARTIES Indonesia & Impact Indonesia

In the ever-evolving world of marketing and advertising, staying at the forefront of innovation and effectiveness is essential. The last quarter of 2023 for the marketing and advertising industry will be abuzz with SMARTIES Vietnam 2023, Impact Vietnam 2023, SMARTIES Indonesia 2023, and Impact Indonesia 2023. These MMA flagship events will be a treasure trove […]

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Indonesia Deep Dive: Rethinking the Omnichannel Consumer Journey | Brand Safety & MarTech Report 2023

Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and

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Measuring Authenticity and Influence: State of Creator Economy in Indonesia | Brand Safety & MarTech Report 2023

The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers.  This report is the sixth chapter of Brand Safety & MarTech Report 2023

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Indonesian Consumer Communications Preferences Rapidly Changing: Here’s How AI Can Help | Brand Safety & MarTech Report 2023

AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the

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SMARTIES Business Impact Index – Indonesia

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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MMA Indonesia Brand Safety & MarTech Report 2022

Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior.  However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So

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Marketing Equals Deep Analytics

Marketing Equals Deep Analytics

  You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots

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Navigating the Cookieless Era: Frisian Flag Ramadan Recipe WhatsApp Bot Fosters Strong First-Party Data

Navigating the Cookieless Era: Frisian Flag Ramadan Recipe WhatsApp Bot Fosters Strong First-Party Data

Ramadan holds immense significance for Frisian Flag, a comprehensive dairy brand catering to every stage of life’s dairy needs, from family milk powder, ready-to-drink milk, to sweetened condensed milk. Understanding the pivotal role Ramadan plays in acquiring new users and enhancing product consideration, Frisian Flag zeroes in on its target audience: Indonesian mothers. Collaborating closely

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Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it

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Lactogrow’ s Augmented Reality Packaging Drives Beyond Product Experiences

Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences

At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”,

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