Search Results for: performance marketing

Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some […]

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3 Steps for marketers to drive better outcomes with attention-focused ad strategies

Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing

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7 Steps Marketers Must Take to Remain Relevant in the Times of AI

Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely

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Best practices in leveraging new-age technology for successful brand campaigns

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

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SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing

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Power-packed September: MMA Innovate Vietnam 2023, SMARTIES X Global & SMARTIES India Gala

MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer

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Power-packed September: MMA Innovate Vietnam 2023, SMARTIES X Global & SMARTIES India Gala

MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer

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How Data and AI Help Marketers Leverage Hyper-Personalization

By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while

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