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Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely […]

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and

Data has indelibly become the most valuable commodity for brands. For the marketers who’ve harnessed the power of data, there has been visible progress in marketing efficiency, sales growth, and even customer satisfaction.  With how digital is shaping up, CXOs and CEOs rely heavily on digital data to make decisions. The appeal is conceivable, given

AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these

  The perfect storm: More privacy concerns, less cookies As consumers worry more about the privacy of their information, brands face greater regulations that make data harder to come by. Most notably, third-party cookies are becoming a thing of the past – while enhanced privacy protections (such as Apple’s App Privacy Report) represent the future.

The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways