Search Results for: ai

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  “APAC presents a prime opportunity for IAS to expand […]

In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury

In the tapestry of India’s digital landscape, the call for an indigenous app store resonates louder than ever. The current scenario paints a picture of an app economy in flux, where global giants dominate, but local nuances remain largely unaddressed. While global giants like Google Play Store and Apple’s AppStore dominate, they often fall short

Mobile gamers are a diverse and growing crowd but not all of them are willing to spend money on games. According to eMarketer, half of them prefer ad-supported free-to-play games. When people are especially cost-conscious and in-app advertising is a must for revenue growth, the quality of the mobile ad environment is the topic occupying

Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC