MMA Global APAC is elated to celebrate the 12th SMARTIES™ APAC Awards, the world’s first marketing award honoring and awarding outstanding innovation resulting in significant business impact across Asia Pacific, presented with a stunning ceremony at JW Marriott Hotel Singapore South Beach. Winners of SMARTIES™ 2023 will be featured in the MMA Business Impact Index […]
Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers. “APAC presents a prime opportunity for IAS to expand
The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to
Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024 Read More »
Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC
PC and console: Game-changing advertising channels Read More »
2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging
10 Campaigns that aced the use of AI in 2023 Read More »
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
SMARTIES 2023 is NOW open for submissions for markets in APAC, China, Indonesia, India, Vietnam, Thailand*, and Philippines* *New for 2023 Click here for more info! More info, scan here! Marketing: Today and Tomorrow Access insights, conversations, and frameworks to strengthen your approach to futuristic marketing Marketing Today Elevate your perspective with the latest marketing
APAC’s advertising industry has transformed in recent years, making brand safety a given. Indonesia, at the forefront of APAC’s mobile revolution, anticipates 334 million smartphone connections by 2025, with an 89% adoption rate. To balance brand safety with user-generated content, advertisers now prioritize influencer alignment. This report explores and discusses: The Mobile Landscape in Indonesia
Don’t Stop Paying Attention to Brand Safety | Brand Safety & MarTech Report 2023 Read More »
In today’s dynamic digital landscape, the intersection of marketing technology and brand safety has become a critical concern for businesses seeking to protect their reputations and maintain consumer trust. Our comprehensive report delves into the intricate relationship between MarTech and brand safety, offering invaluable insights and strategic recommendations to navigate this complex terrain successfully. This
Brand Safety & MarTech Report 2023 Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES Business Impact Index – APAC Read More »
