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SMARTIES APAC 2023 – Call for Entries Opening Soon!

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  Our esteemed award program includes a broad spectrum of categories, including Web 3.0, creativity, lead generation, and social media marketing. We recognize, honor, and award those […]

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MarTech Vietnam report

The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns. As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community

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Anticipating the consumer’s next move through AI-Driven predictive analytics

Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,

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Leveraging ChatGPT in revolutionizing customer engagement and experience through immersive voice and audio content

ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural

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Data Protection & Personalisation in a Privacy-First World: A marketer’s guide on future-proofing data

The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy.  Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.

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MMA Indonesia Brand Safety & MarTech Report 2022

Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior.  However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So

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