The SMARTIES Business Impact Index (BII) is the world’s first and only global modern marketing index that identifies, ranks, and celebrates the agencies, brands, advertisers, and solution providers making the biggest business impact.
Built on a proprietary methodology co-developed with WARC, the global authority on marketing effectiveness, the BII evaluates thousands of submissions each year across the SMARTIES Awards programs worldwide. Finalist and winner data fuels the rankings, spotlighting those who don’t just execute marketing but drive measurable, meaningful growth.
The 2024 edition showcases the pioneers of performance — the teams that turned creativity, data, and strategy into real business outcomes.
Explore the full list of SMARTIES BII 2024 Winners:
MMA APAC SMARTIES
Business Impact Index
Top brands in APAC
| Rank | Brand | Product category | Total brand score |
|
1 |
Grab | Retail | 347.1 |
|
2 |
Oreo | Food | 321.1 |
|
3 |
Coca-Cola | Soft Drinks | 273.1 |
|
4 |
McDonald’s | Retail | 245.4 |
|
5 |
Castrol | Automotive | 204.6 |
|
6 |
Cadbury | Food | 169.5 |
|
7 |
La Vie Water | Soft Drinks | 158.4 |
|
8 |
Technology & Electronics | 150.0 | |
|
9 |
Samsung Galaxy | Technology & Electronics | 140.5 |
|
10 |
KFC | Retail | 133.6 |
|
11 |
The LEGO Group | Leisure & Entertainment | 133.4 |
|
12 |
VinFast | Automotive | 124.7 |
|
13 |
Kinh Do | Food | 120.4 |
|
14 |
Durex | Pharma & Healthcare | 115.9 |
|
15 |
Pepsi | Soft Drinks | 112.3 |
|
16 |
MILO | Soft Drinks | 108.1 |
|
17 |
Sprite | Soft Drinks | 95.6 |
|
18 |
Playbrary | Non-profit, public sector & education | 94.4 |
|
19 |
Lay’s | Food | 93.9 |
|
20 |
Britannia Industries | Food | 92.0 |
|
21 |
Dove | Toiletries & Cosmetics | 90.4 |
|
22 |
Bia Saigon | Alcoholic Drinks | 86.0 |
|
23 |
Sting | Soft Drinks | 85.8 |
|
24 |
Wardah | Toiletries & Cosmetics | 80.5 |
|
24 |
BCA Digital | Financial Services | 80.5 |
|
26 |
Abbott | Pharma & Healthcare | 80.0 |
|
27 |
MoreFun Studios | Leisure & Entertainment | 75.6 |
|
28 |
Telstra | Telecoms & Utilities | 74.4 |
|
29 |
Shell | Automotive | 73.1 |
|
30 |
Vietnam Airlines | Transport & Tourism | 72.9 |
|
31 |
Heineken | Alcoholic Drinks | 72.8 |
|
32 |
Rockstar | Soft Drinks | 72.4 |
|
33 |
UltraTech Cement | Business & Industrial | 71.4 |
|
34 |
Nescafe | Soft Drinks | 69.5 |
|
35 |
PT Sasa Inti | Food | 68.4 |
|
35 |
Rexona | Toiletries & Cosmetics | 68.4 |
|
37 |
Suntory | Alcoholic Drinks | 66.0 |
|
38 |
Bear Brand | Soft Drinks | 64.3 |
|
39 |
Snapdragon | Technology & Electronics | 64.2 |
|
40 |
Globe Telecom | Telecoms & Utilities | 64.1 |
|
41 |
Ensure | Food | 64.1 |
|
42 |
TikTok | Media & Publishing | 64.1 |
|
43 |
Lifebuoy | Pharma & Healthcare | 63.3 |
|
44 |
Pond’s | Toiletries & Cosmetics | 60.1 |
|
45 |
Vaseline | Toiletries & Cosmetics | 59.9 |
|
46 |
Samsung | Technology & Electronics | 57.0 |
|
47 |
Wyeth Nutrition | Food | 55.8 |
|
48 |
Intel | Technology & Electronics | 55.2 |
|
49 |
Gatorade | Soft Drinks | 54.4 |
|
50 |
Income Insurance | Financial Services | 53.2 |
|
50 |
Singtel | Telecoms & Utilities | 53.2 |
|
52 |
Pocari Sweat | Soft Drinks | 52.3 |
|
53 |
Magnetic Engine | Technology & Electronics | 51.3 |
|
54 |
Heinz | Food | 50.8 |
|
55 |
Kotex | Pharma & Healthcare | 48.4 |
|
56 |
Knorr | Food | 48.1 |
|
56 |
Kenny Rogers Roasters | Retail | 48.1 |
|
56 |
Universal Robina | Food | 48.1 |
|
59 |
Haidilao | Retail | 47.1 |
|
60 |
Olay | Toiletries & Cosmetics | 45.4 |
|
61 |
Huggies | Household & Domestic | 44.9 |
|
62 |
Dream11 | Leisure & Entertainment | 44.8 |
|
63 |
Comfort | Household & Domestic | 44.4 |
|
64 |
KitKat | Food | 44.4 |
|
65 |
Nivea | Toiletries & Cosmetics | 44.3 |
|
66 |
Minute Maid | Soft Drinks | 43.7 |
|
67 |
Swisse | Food | 42.7 |
|
67 |
Jian Ai Elderly Charity Center | Non-profit, public sector & education | 42.7 |
|
69 |
Amazon miniTV | Media & Publishing | 41.3 |
|
70 |
Cream Silk | Toiletries & Cosmetics | 40.9 |
|
71 |
Enfamil | Food | 40.3 |
|
72 |
Babi Mild | Toiletries & Cosmetics | 40.1 |
|
73 |
Colgate | Toiletries & Cosmetics | 40.1 |
|
74 |
FWD Group | Finacial Services | 40.0 |
|
75 |
FE Credit | Financial Services | 40.0 |
|
76 |
Unilever | Household & Domestic | 36.6 |
|
77 |
Amazon Prime Video | Media & Publishing | 36.3 |
|
78 |
Nestle | Food | 36.0 |
|
79 |
FOTILE | Technology & Electronics | 34.8 |
|
80 |
Skittles | Food | 34.5 |
|
81 |
FILA | Clothing & Accessories | 34.2 |
|
81 |
Nike | Clothing & Accessories | 34.2 |
|
81 |
FamilyMart | Retail | 34.2 |
|
84 |
Horlicks | Soft Drinks | 34.0 |
|
85 |
SOFY | Toiletries & Cosmetics | 33.5 |
|
86 |
Lancôme | Toiletries & Cosmetics | 32.5 |
|
87 |
Sunlight | Household & Domestic | 32.2 |
|
88 |
TRESemme | Toiletries & Cosmetics | 32.2 |
|
89 |
TM | Telecoms & Utilities | 32.0 |
|
90 |
Pharmaton | Pharma & Healthcare | 32.0 |
|
91 |
P/S | Toiletries & Cosmetics | 31.6 |
|
92 |
JioCinema | Media & Publishing | 30.7 |
|
93 |
HP | Technology & Electronics | 30.6 |
|
94 |
Starbucks | Retail | 29.7 |
|
95 |
Maggi | Food | 28.9 |
|
96 |
BOSS Coffee | Soft Drinks | 28.5 |
|
97 |
HDFC Bank | Financial Services | 28.3 |
|
98 |
Pocky | Food | 28.2 |
|
98 |
Godrej | Business & Industrial | 28.2 |
|
98 |
Ultrajaya | Food | 28.2 |
|
101 |
Closeup | Toiletries & Cosmetics | 28.1 |
|
102 |
Ford | Automotive | 28.0 |
|
103 |
Bosch | Technology & Electronics | 27.7 |
|
104 |
Synear | Food | 25.6 |
|
104 |
Bactroban | Pharma & Healthcare | 25.6 |
|
104 |
Ambrosial | Food | 25.6 |
|
104 |
FLIXONASE | Pharma & Healthcare | 25.6 |
|
104 |
GEELY | Automotive | 25.6 |
|
109 |
Domex | Household & Domestic | 25.6 |
|
110 |
Teh Botol | Soft Drinks | 25.0 |
|
111 |
VPBANK | Financial Services | 24.9 |
|
112 |
Australian Organ and Tissue Authority (OTA) | Non-profit, public sector & education | 24.4 |
|
113 |
ITC Master Chef | Food | 24.2 |
|
113 |
Royal Stag Barrel Select | Alcoholic Drinks | 24.2 |
|
113 |
Aashirvaad | Food | 24.2 |
|
113 |
Sunfeast Dark Fantasy | Food | 24.2 |
|
113 |
Thums Up | Soft Drinks | 24.2 |
|
113 |
CaratLane | Retail | 24.2 |
|
119 |
Chupa Chups | Food | 24.2 |
|
120 |
Pantene | Toiletries & Cosmetics | 24.2 |
|
120 |
Biznet | Telecoms & Utilities | 24.2 |
|
120 |
Kahf | Toiletries & Cosmetics | 24.2 |
|
120 |
Chitato | Food | 24.2 |
|
120 |
Hansaplast | Toiletries & Cosmetics | 24.2 |
|
120 |
AXE | Toiletries & Cosmetics | 24.2 |
|
120 |
MD Entertainment | Media & Publishing | 24.2 |
|
120 |
Cap Panda | Soft Drinks | 24.2 |
|
120 |
Multi Bintang | Alcoholic Drinks | 24.2 |
|
129 |
L’Oréal | Toiletries & Cosmetics | 24.1 |
|
130 |
Burger King | Retail | 24.1 |
|
130 |
Central Department Store | Retail | 24.1 |
|
130 |
Ayudhya Capital | Financial Services | 24.1 |
|
130 |
Thai Life Insurance | Financial Services | 24.1 |
|
134 |
BeautyHub PRO | Toiletries & Cosmetics | 24.0 |
|
134 |
TNT | Media & Publishing | 24.0 |
|
136 |
Telfast | Pharma & Healthcare | 24.0 |
|
136 |
Procter & Gamble | Household & Domestic | 24.0 |
|
136 |
Nestlé NAN | Food | 24.0 |
|
136 |
Wink Hotels | Transport & Tourism | 24.0 |
|
140 |
Pepsodent | Toiletries & Cosmetics | 21.1 |
|
141 |
Volvo | Automotive | 21.1 |
|
142 |
Coke Studio | Media & Publishing | 20.2 |
|
143 |
Allo Bank | Financial Services | 20.1 |
|
143 |
Pristine8.6+ | Soft Drinks | 20.1 |
|
145 |
7Up | Soft Drinks | 20.1 |
|
146 |
Shikhar | Media & Publishing | 20.0 |
|
147 |
OMO | Household & Domestic | 18.9 |
|
148 |
Authentic Tea House | Soft Drinks | 17.7 |
|
148 |
Far EasTone | Telecoms & Utilities | 17.7 |
|
148 |
Dulux | Household & Domestic | 17.7 |
|
151 |
Elevit | Pharma & Healthcare | 17.1 |
|
151 |
Stride | Food | 17.1 |
|
151 |
Cotti Coffee | Retail | 17.1 |
|
151 |
Johnnie Walker | Alcoholic Drinks | 17.1 |
|
151 |
PlayStation | Technology & Electronics | 17.1 |
|
151 |
Sheveu | Toiletries & Cosmetics | 17.1 |
|
151 |
JD.com | Retail | 17.1 |
|
151 |
Honor | Technology & Electronics | 17.1 |
|
151 |
meituan | Retail | 17.1 |
|
151 |
Estee Lauder | Toiletries & Cosmetics | 17.1 |
|
151 |
XIAOHONGSHU | Media & Publishing | 17.1 |
|
162 |
Tata Starbucks | Retail | 16.9 |
|
163 |
Ministry of Tourism Indonesia | Transport & Tourism | 16.9 |
|
164 |
Toyota | Automotive | 16.6 |
|
165 |
Tata Motors | Automotive | 16.2 |
|
165 |
Levi’s | Clothing & Accessories | 16.2 |
|
165 |
Bombay Shaving Company | Toiletries & Cosmetics | 16.2 |
|
165 |
Hero MotoCorp | Automotive | 16.2 |
|
165 |
Sun Pharma | Pharma & Healthcare | 16.2 |
|
165 |
Swiggy | Retail | 16.2 |
|
171 |
PT Genero Pharmaceuticals | Pharma & Healthcare | 16.1 |
|
171 |
Bliblimart | Retail | 16.1 |
|
171 |
Red Bell | Food | 16.1 |
|
171 |
Aqua | Soft Drinks | 16.1 |
|
171 |
Bank Jago | Financial Services | 16.1 |
|
171 |
Make Over | Toiletries & Cosmetics | 16.1 |
|
171 |
Head & Shoulders | Toiletries & Cosmetics | 16.1 |
|
171 |
LACTOGROW | Food | 16.1 |
|
171 |
Ooredoo | Telecoms & Utilities | 16.1 |
|
180 |
CP-Meiji | Food | 16.0 |
|
181 |
Vinamilk | Food | 16.0 |
|
181 |
Nutriboost | Soft Drinks | 16.0 |
|
183 |
FairPrice Group | Retail | 13.3 |
|
184 |
Mountain Dew | Soft Drinks | 12.9 |
|
185 |
Tiger Beer | Alcoholic Drinks | 12.4 |
|
186 |
Yippee! | Food | 12.1 |
|
187 |
PediaSure | Soft Drinks | 12.1 |
|
187 |
Axis Bank | Financial Services | 12.1 |
|
189 |
PZ Cussons | Toiletries & Cosmetics | 12.1 |
|
189 |
Frisian Flag | Soft Drinks | 12.1 |
|
189 |
Dilan | Food | 12.1 |
|
189 |
Bango | Food | 12.1 |
|
193 |
Nido | Soft Drinks | 12.0 |
|
194 |
Acecook | Food | 12.0 |
|
195 |
Amstel | Alcoholic Drinks | 10.0 |
|
196 |
Tourism Australia | Transport & Tourism | 9.4 |
|
197 |
NutriChoice | Food | 9.0 |
|
198 |
Garnier | Toiletries & Cosmetics | 9.0 |
|
199 |
Health Promotion Board | Non-profit, public sector & education | 8.9 |
|
199 |
20th Century Studios | Media & Publishing | 8.9 |
|
201 |
VIPShop | Retail | 8.5 |
|
201 |
Healthcare Co., Ltd | Household & Domestic | 8.5 |
|
201 |
Xiaomi | Technology & Electronics | 8.5 |
|
201 |
WALKHERO | Technology & Electronics | 8.5 |
|
201 |
Kao Corporation | Toiletries & Cosmetics | 8.5 |
|
201 |
-196 | Soft Drinks | 8.5 |
|
201 |
Caltrate | Pharma & Healthcare | 8.5 |
|
201 |
ECOVACS | Technology & Electronics | 8.5 |
|
201 |
Shiny Meadow | Soft Drinks | 8.5 |
|
201 |
adidas Originals | Clothing & Accessories | 8.5 |
|
201 |
Lee Kum Kee | Food | 8.5 |
|
201 |
The Singleton | Alcoholic Drinks | 8.5 |
|
201 |
Ice Dew | Soft Drinks | 8.5 |
|
201 |
Bisco | Food | 8.5 |
|
201 |
3CE | Toiletries & Cosmetics | 8.5 |
|
201 |
Liushen | Toiletries & Cosmetics | 8.5 |
|
217 |
Big C | Retail | 8.4 |
|
218 |
Himalaya Wellness | Toiletries & Cosmetics | 8.1 |
|
218 |
MakeMyTrip | Transport & Tourism | 8.1 |
|
218 |
Noise | Technology & Electronics | 8.1 |
|
218 |
Matter | Automotive | 8.1 |
|
222 |
Clear | Toiletries & Cosmetics | 8.1 |
|
222 |
Amar Bank | Financial Services | 8.1 |
|
222 |
Bank Saqu | Financial Services | 8.1 |
|
222 |
DBS Bank | Financial Services | 8.1 |
|
222 |
Rinso | Household & Domestic | 8.1 |
|
222 |
Pop Mie | Food | 8.1 |
|
222 |
Indomie | Food | 8.1 |
|
222 |
Darya Varia | Pharma & Healthcare | 8.1 |
|
222 |
Ellips | Toiletries & Cosmetics | 8.1 |
|
222 |
Molto | Food | 8.1 |
|
222 |
Bluebird | Transport & Tourism | 8.1 |
|
222 |
EIGER Adventure | Retail | 8.1 |
|
234 |
Vitamilk | Soft Drinks | 8.0 |
|
234 |
Hong Kong Tourism Board | Transport & Tourism | 8.0 |
|
236 |
Cleanipedia | Media & Publishing | 8.0 |
|
236 |
MAC Cosmetics | Toiletries & Cosmetics | 8.0 |
|
238 |
Vietnam Satellite Digital Television | Media & Publishing | 8.0 |
|
238 |
Vietjet Air | Transport & Tourism | 8.0 |
|
238 |
Lipton | Soft Drinks | 8.0 |
|
238 |
Ninja | Household & Domestic | 8.0 |
|
242 |
Hellmann’s | Food | 5.0 |
|
242 |
Kia | Automotive | 5.0 |
|
242 |
Rhinocort | Pharma & Healthcare | 5.0 |
|
242 |
Checkers | Retail | 5.0 |
|
242 |
OMG | Toiletries & Cosmetics | 5.0 |
|
242 |
Vim | Toiletries & Cosmetics | 5.0 |
|
248 |
Viettel Telecom | Telecoms & Utilities | 4.4 |
|
248 |
Kiehl’s | Toiletries & Cosmetics | 4.4 |
|
248 |
Snickers | Food | 4.4 |
|
248 |
Mother Dairy | Food | 4.4 |
|
248 |
Edelweiss Beer | Alcoholic Drinks | 4.4 |
|
248 |
Surf | Household & Domestic | 4.4 |
|
248 |
Ahaglow | Toiletries & Cosmetics | 4.4 |
|
248 |
Tân Hiệp Phát | Soft Drinks | 4.4 |
|
248 |
Red Bull | Soft Drinks | 4.4 |
|
248 |
Tata | Household & Domestic | 4.4 |
|
248 |
Saigon Eye Hospital | Pharma & Healthcare | 4.4 |
|
248 |
Jaguar Land Rover | Automotive | 4.4 |
|
248 |
Hoegaarden | Alcoholic Drinks | 4.4 |
|
261 |
Absolut | Alcoholic Drinks | 4.0 |
|
261 |
Zoya | Retail | 4.0 |
|
261 |
Chhanv Foundation | Non-profit, public sector & education | 4.0 |
|
261 |
Aditya Birla Group | Business & Industrial | 4.0 |
|
261 |
Kellogg’s | Food | 4.0 |
|
261 |
Land Rover | Automotive | 4.0 |
|
261 |
Jeevansathi | Leisure & Entertainment | 4.0 |
|
261 |
HALEON | Pharma & Healthcare | 4.0 |
|
261 |
Motilal Oswal | Financial Services | 4.0 |
|
261 |
Imperial Blue | Alcoholic Drinks | 4.0 |
|
261 |
Harpic | Household & Domestic | 4.0 |
|
261 |
Cargill | Food | 4.0 |
|
261 |
Kotak Mahindra Bank | Financial Services | 4.0 |
|
261 |
Amazon MX Player | Media & Publishing | 4.0 |
|
261 |
H&M | Retail | 4.0 |
|
261 |
Nickelodeon | Media & Publishing | 4.0 |
|
277 |
Wipol | Household & Domestic | 4.0 |
|
277 |
Hewlett Packard Enterprise | Technology & Electronics | 4.0 |
|
277 |
Singapore Airlines | Transport & Tourism | 4.0 |
|
277 |
DKT Indonesia | Non-profit, public sector & education | 4.0 |
|
277 |
Autan | Pharma & Healthcare | 4.0 |
|
277 |
Betadine | Pharma & Healthcare | 4.0 |
|
277 |
ERHA | Toiletries & Cosmetics | 4.0 |
|
277 |
OCBC Indonesia | Financial Services | 4.0 |
|
277 |
Telkomsel | Telecoms & Utilities | 4.0 |
|
277 |
UNIQLO | Retail | 4.0 |
|
277 |
AIA | Financial Services | 4.0 |
|
277 |
Gudang Garam | Nicotine | 4.0 |
|
277 |
Bioré | Toiletries & Cosmetics | 4.0 |
|
277 |
Bank Mandiri | Financial Services | 4.0 |
|
277 |
Spotify | Media & Publishing | 4.0 |
|
277 |
Versuni | Technology & Electronics | 4.0 |
|
293 |
PTT Public Company Limited | Telecoms & Utilities | 4.0 |
|
293 |
Glico | Food | 4.0 |
|
293 |
Electricity Generating Authority of Thailand | Telecoms & Utilities | 4.0 |
|
296 |
Personal Collection | Retail | 4.0 |
|
296 |
Bonakid | Soft Drinks | 4.0 |
|
296 |
Rebisco | Food | 4.0 |
|
296 |
UnionBank | Financial Services | 4.0 |
|
296 |
Visa | Financial Services | 4.0 |
|
296 |
MPT Mobility | Transport & Tourism | 4.0 |
|
296 |
Avon | Toiletries & Cosmetics | 4.0 |
|
296 |
Hershey’s | Food | 4.0 |
|
304 |
Friso | Food | 4.0 |
|
304 |
Larue | Alcoholic Drinks | 4.0 |
|
304 |
Highlands Coffee | Retail | 4.0 |
|
304 |
Kasikornbank | Financial Services | 4.0 |
|
304 |
Eucerin | Toiletries & Cosmetics | 4.0 |
|
304 |
Marico | Toiletries & Cosmetics | 4.0 |
MMA APAC SMARTIES
Business Impact Index
Top advertisers in APAC
| Rank | Advertiser | Points |
|
1 |
Unilever | 866.7 |
|
2 |
Nestle | 621.6 |
|
3 |
Mondelez International | 619.6 |
|
4 |
The Coca-Cola Company | 499.2 |
|
5 |
PepsiCo | 451.7 |
|
6 |
Grab | 347.1 |
|
7 |
McDonald’s | 245.4 |
|
8 |
BP | 204.6 |
|
9 |
Samsung | 197.5 |
|
10 |
Reckitt | 160.2 |
|
11 |
Abbott | 156.1 |
|
12 |
Alphabet | 150.0 |
|
13 |
Yum! Brands | 133.6 |
|
14 |
KIRKBI | 133.4 |
|
15 |
Heineken | 127.9 |
|
16 |
Paragon Technology and Innovation | 125.8 |
|
17 |
Vingroup | 124.7 |
|
18 |
Procter & Gamble | 109.7 |
|
19 |
Suntory | 103.0 |
|
20 |
Britannia Industries | 101.1 |
|
21 |
Djarum | 96.6 |
|
22 |
Globe Telecom | 96.1 |
|
23 |
National Library Board | 94.4 |
|
24 |
Kimberly-Clark | 93.3 |
|
25 |
ThaiBev | 86.0 |
|
26 |
Government of Vietnam | 85.3 |
|
27 |
ITC | 84.8 |
|
28 |
Amazon | 81.7 |
|
29 |
L’Oréal | 78.6 |
|
30 |
Tencent | 75.6 |
|
31 |
Aditya Birla Group | 75.4 |
|
32 |
Telstra | 74.4 |
|
33 |
Sanofi | 73.1 |
|
34 |
Shell | 73.1 |
|
35 |
Beiersdorf | 72.4 |
|
36 |
PT Sasa Inti | 68.4 |
|
37 |
Government of Singapore | 66.1 |
|
38 |
VPBank | 64.9 |
|
39 |
Qualcomm | 64.2 |
|
40 |
ByteDance | 64.1 |
|
41 |
Haleon | 63.8 |
|
42 |
Intel | 55.2 |
|
43 |
Income Insurance | 53.2 |
|
44 |
Otsuka Holdings | 52.3 |
|
45 |
Kuaishou | 51.3 |
|
46 |
Kraft Heinz Company | 50.8 |
|
47 |
Berjaya Corporation | 48.1 |
|
47 |
JG Summit Holdings | 48.1 |
|
49 |
Haidilao | 47.1 |
|
50 |
Geely | 46.7 |
|
51 |
Starbucks | 46.6 |
|
52 |
Tata Group | 46.0 |
|
53 |
Dream Sports | 44.8 |
|
54 |
Jian Ai Elderly Charity Center | 42.7 |
|
54 |
Biostime Pharmaceuticals | 42.7 |
|
56 |
Salim Group | 40.3 |
|
57 |
Osotspa | 40.1 |
|
58 |
Colgate-Palmolive Company | 40.1 |
|
59 |
FWD Group | 40.0 |
|
60 |
Mars | 38.9 |
|
61 |
Titan Company Limited | 36.3 |
|
62 |
FOTILE | 34.8 |
|
63 |
Nike | 34.2 |
|
63 |
FILA | 34.2 |
|
63 |
Itochu | 34.2 |
|
66 |
Government of Australia | 33.9 |
|
67 |
Unicharm | 33.5 |
|
68 |
Pernod Ricard | 32.3 |
|
69 |
Kino | 32.2 |
|
70 |
Network18 | 30.7 |
|
71 |
HP Inc. | 30.6 |
|
72 |
HDFC Bank | 28.3 |
|
73 |
Ezaki Glico | 28.2 |
|
73 |
Ultrajaya | 28.2 |
|
73 |
Godrej Group | 28.2 |
|
76 |
The Ford Motor Company | 28.0 |
|
77 |
Robert Bosch Stiftung | 27.7 |
|
78 |
Diageo | 25.6 |
|
78 |
Yili Group | 25.6 |
|
78 |
Synear | 25.6 |
|
81 |
Estee Lauder Companies | 25.1 |
|
82 |
Government of Indonesia | 25.0 |
|
82 |
Sosro | 25.0 |
|
84 |
Perfetti Van Melle | 24.2 |
|
85 |
MidPlaza Holding | 24.2 |
|
85 |
MD Entertainment | 24.2 |
|
87 |
Central Group | 24.1 |
|
87 |
Restaurant Brands International | 24.1 |
|
87 |
Mitsubishi Group | 24.1 |
|
87 |
Thai Life Insurance | 24.1 |
|
91 |
AT&T | 24.0 |
|
92 |
Indochina Capital | 24.0 |
|
93 |
PT Super Wahana Techno | 20.1 |
|
93 |
CT Corp | 20.1 |
|
95 |
AkzoNobel | 17.7 |
|
95 |
Far EasTone | 17.7 |
|
97 |
Cotti Coffee | 17.1 |
|
97 |
Sony | 17.1 |
|
97 |
Xiaohongshu | 17.1 |
|
97 |
Bayer Group | 17.1 |
|
97 |
Meituan | 17.1 |
|
97 |
JD.com | 17.1 |
|
97 |
Government of China | 17.1 |
|
104 |
Toyota Motor Corporation | 16.6 |
|
105 |
Hero Motors Company | 16.2 |
|
105 |
Swiggy | 16.2 |
|
105 |
Bombay Shaving Company | 16.2 |
|
105 |
Sun Pharma | 16.2 |
|
105 |
Levi Strauss & Co. | 16.2 |
|
110 |
Sofina | 16.1 |
|
110 |
PT Genero Pharmaceuticals | 16.1 |
|
110 |
Ooredoo | 16.1 |
|
110 |
Red Bell | 16.1 |
|
110 |
Bank Jago | 16.1 |
|
115 |
FrieslandCampina | 16.1 |
|
116 |
Charoen Pokphand Group | 16.0 |
|
116 |
Meiji Holdings | 16.0 |
|
118 |
Vinamilk | 16.0 |
|
119 |
National Trades Union Congress | 13.3 |
|
120 |
Kao Corporation | 12.6 |
|
121 |
Glico | 12.6 |
|
122 |
Axis Bank | 12.1 |
|
123 |
Garudafood | 12.1 |
|
123 |
PZ Cussons | 12.1 |
|
125 |
Acecook | 12.0 |
|
126 |
The Walt Disney Company | 8.9 |
|
127 |
adidas | 8.5 |
|
127 |
Jahwa | 8.5 |
|
127 |
YiGuTechnology | 8.5 |
|
127 |
Healthcare Co., Ltd | 8.5 |
|
127 |
VIPShop | 8.5 |
|
127 |
Mengniu Dairy Group | 8.5 |
|
127 |
Xiaomi Corp. | 8.5 |
|
127 |
ECOVACS | 8.5 |
|
127 |
Lee Kum Kee | 8.5 |
|
136 |
Big C | 8.4 |
|
137 |
Matter | 8.1 |
|
137 |
Himalaya Global Holdings | 8.1 |
|
137 |
MakeMyTrip | 8.1 |
|
140 |
Blue Sphere | 8.1 |
|
140 |
WeLab | 8.1 |
|
140 |
Eigerindo MPI | 8.1 |
|
140 |
Bluebird Group | 8.1 |
|
140 |
DBS Bank | 8.1 |
|
140 |
Edita Food Industries | 8.1 |
|
140 |
Tolaram Group | 8.1 |
|
140 |
Astra International | 8.1 |
|
148 |
Government of Thailand | 8.0 |
|
148 |
Hong Kong Tourism Board | 8.0 |
|
148 |
Green Spot Company | 8.0 |
|
151 |
Vietjet Air | 8.0 |
|
151 |
CANAL+ | 8.0 |
|
151 |
Sarig Electric | 8.0 |
|
154 |
Kia Motors | 5.0 |
|
154 |
Johnson & Johnson | 5.0 |
|
154 |
Shoprite Holdings | 5.0 |
|
157 |
Red Bull | 4.4 |
|
157 |
Saigon Eye Hospital | 4.4 |
|
157 |
Government of India | 4.4 |
|
157 |
Anheuser-Busch InBev | 4.4 |
|
157 |
Tan Hiep Phat Beverage Group | 4.4 |
|
157 |
Torrent Group | 4.4 |
|
157 |
Wrigley | 4.4 |
|
164 |
Cargill | 4.0 |
|
164 |
Info Edge | 4.0 |
|
164 |
Kellanova | 4.0 |
|
164 |
Chhanv Foundation | 4.0 |
|
164 |
Paramount Global | 4.0 |
|
164 |
H&M Group | 4.0 |
|
164 |
Motilal Oswal | 4.0 |
|
164 |
Kotak Mahindra Bank | 4.0 |
|
172 |
AIA | 4.0 |
|
172 |
Versuni | 4.0 |
|
172 |
DKT International | 4.0 |
|
172 |
Spotify | 4.0 |
|
172 |
iNova Pharmaceuticals | 4.0 |
|
172 |
Gudang Garam | 4.0 |
|
172 |
SC Johnson & Son | 4.0 |
|
172 |
ERHA | 4.0 |
|
172 |
OCBC Bank | 4.0 |
|
172 |
Fast Retailing | 4.0 |
|
172 |
Hewlett Packard Enterprise | 4.0 |
|
183 |
Natura &Co | 4.0 |
|
183 |
Metro Pacific Investments | 4.0 |
|
183 |
Rebisco | 4.0 |
|
183 |
Personal Collection | 4.0 |
|
183 |
The Hershey Company | 4.0 |
|
183 |
Visa | 4.0 |
|
183 |
UnionBank | 4.0 |
|
190 |
Marico | 4.0 |
|
190 |
Kasikornbank | 4.0 |
|
190 |
Jollibee Foods Corporation | 4.0 |
|
190 |
Viet Thai International | 4.0 |
MMA APAC SMARTIES
Business Impact Index
Top creative agencies in APAC
|
Rank |
Agency | Agency Location | Country | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Ogilvy | Ho Chi Minh City | Vietnam | Ogilvy | WPP | 304.1 |
| 2 | Publicis | Ho Chi Minh City | Vietnam | Publicis Worldwide | Publicis Groupe | 174.2 |
| 3 | Leo Burnett | Jakarta | Indonesia | Leo Burnett | Publicis Groupe | 156.1 |
| 4 | Leo Burnett | Ho Chi Minh City | Vietnam | Leo Burnett | Publicis Groupe | 114.2 |
| 5 | Ki Saigon | Ho Chi Minh City | Vietnam | 107.7 | ||
| 6 | Spa-Hakuhodo | Bangkok | Thailand | Hakuhodo | Hakuhodo DY Group | 102.4 |
| 7 | Le Pub | Singapore | Singapore | Publicis Worldwide | Publicis Groupe | 94.4 |
| 8 | Dentsu Creative | Shanghai | China | Dentsu International | Dentsu | 85.4 |
| 9 | Carnivo | Shanghai | China | LEO Digital Network | 85.4 | |
| 10 | VML | Jakarta | Indonesia | VML | WPP | 80.5 |
| 10 | dentsu Indonesia | Jakarta | Indonesia | Dentsu International | Dentsu | 80.5 |
| 12 | Leo Burnett | Singapore | Singapore | Leo Burnett | Publicis Groupe | 75.4 |
| 13 | Dentsu Creative | Ho Chi Minh City | Vietnam | Dentsu International | Dentsu | 69.9 |
| 14 | Flock | Jakarta | Indonesia | Future Creative Network | 68.7 | |
| 15 | Leo Burnett | Gurgaon | India | Leo Burnett | Publicis Groupe | 62.5 |
| 16 | Talented.Agency | Bangalore | India | 58.9 | ||
| 17 | Ogilvy | Bangkok | Thailand | Ogilvy | WPP | 56.1 |
| 18 | BBH | Singapore | Singapore | BBH | Publicis Groupe | 53.2 |
| 19 | Ogilvy | Jakarta | Indonesia | Ogilvy | WPP | 52.6 |
| 20 | Cheil | Ho Chi Minh City | Vietnam | Cheil Worldwide | 52.1 | |
| 21 | Brilliant & Million | Bangkok | Thailand | Publicis Groupe | 48.1 | |
| 22 | M&C Saatchi Performance | Jakarta | Indonesia | M&C Saatchi | 44.1 | |
| 23 | PG One | Singapore | Singapore | Publicis Worldwide | Publicis Groupe | 40.4 |
| 24 | Leo Burnett | Bangkok | Thailand | Leo Burnett | Publicis Groupe | 40.1 |
| 25 | Leo Burnett | Manila | Philippines | Leo Burnett | Publicis Groupe | 40.0 |
| 25 | DDB | Taguig City | Philippines | DDB Worldwide | Omnicom Group | 40.0 |
| 27 | Phibious | Ho Chi Minh City | Vietnam | 39.7 | ||
| 28 | Purpose.Ant | Ho Chi Minh City | Vietnam | 38.6 | ||
| 29 | McCann | Jakarta | Indonesia | McCann Worldgroup | Interpublic Group | 36.2 |
| 30 | Leo Burnett | Kuala Lumpur | Malaysia | Leo Burnett | Publicis Groupe | 31.1 |
| 31 | BBH | Mumbai | India | BBH | Publicis Groupe | 28.3 |
| 32 | MullenLowe Mishra | Ho Chi Minh City | Vietnam | MullenLowe Group | Interpublic Group | 28.1 |
| 33 | Carnival | Ho Chi Minh City | Vietnam | 27.7 | ||
| 34 | Toaster | Gurgaon | India | 25.8 | ||
| 35 | Saatchi & Saatchi | Ho Chi Minh City | Vietnam | Saatchi & Saatchi | Publicis Groupe | 24.9 |
| 36 | Make Mate | Sydney | Australia | 24.4 | ||
| 37 | Schbang | Mumbai | India | 24.2 | ||
| 37 | FCB Kinnect | Mumbai | India | FCB | Interpublic Group | 24.2 |
| 39 | Ambilhati | Jakarta | Indonesia | FAB | 24.2 | |
| 39 | Popcult Group | Jakarta | Indonesia | 24.2 | ||
| 39 | madebyhumans | Jakarta | Indonesia | 24.2 | ||
| 42 | DDB Mudra Group | Mumbai | India | DDB Worldwide | Omnicom Group | 20.2 |
| 43 | Olrange | Jakarta | Indonesia | Future Creative Network | 20.1 | |
| 44 | Publicis JimenezBasic | Makati City | Philippines | Publicis Worldwide | Publicis Groupe | 20.0 |
| 45 | BBDO Guerrero | Makati City | Philippines | BBDO Worldwide | Omnicom Group | 17.7 |
| 46 | Moonfolks | Jakarta | Indonesia | 12.1 | ||
| 46 | Imaji Nusantara Karisma | Jakarta | Indonesia | 12.1 | ||
| 46 | Hudhud | Jakarta | Indonesia | Future Creative Network | 12.1 | |
| 49 | Publicis | Singapore | Singapore | Publicis Worldwide | Publicis Groupe | 8.9 |
| 50 | M&C Saatchi Performance | Singapore | Singapore | M&C Saatchi | 8.6 | |
| 51 | dentsu China | Shanghai | China | Dentsu International | Dentsu | 8.5 |
| 52 | Social Panga | Bangalore | India | 8.1 | ||
| 53 | Orca | Jakarta | Indonesia | Future Creative Network | 8.1 | |
| 54 | 9SOUL | Ho Chi Minh City | Vietnam | 4.4 | ||
| 55 | Grey | Gurgaon | India | AKQA | WPP | 4.0 |
| 55 | MullenLowe Lintas | Bangalore | India | MullenLowe Group | Interpublic Group | 4.0 |
| 55 | MullenLowe Lintas | Mumbai | India | MullenLowe Group | Interpublic Group | 4.0 |
| 55 | White Rivers Media | Mumbai | India | 4.0 | ||
| 59 | Publicis | Jakarta | Indonesia | Publicis Worldwide | Publicis Groupe | 4.0 |
| 59 | Dentsu Creative | Jakarta | Indonesia | Dentsu International | Dentsu | 4.0 |
| 59 | FCB | Jakarta | Indonesia | FCB | Interpublic Group | 4.0 |
| 59 | Animal3 Creative | Jakarta | Indonesia | Future Creative Network | 4.0 | |
| 63 | Soho Square | Bangkok | Thailand | Ogilvy | WPP | 4.0 |
| 64 | VML | Bangkok | Thailand | VML | WPP | 4.0 |
| 64 | CUE Group | Taguig City | Philippines | 4.0 | ||
| 66 | Dentsu Redstar | Ho Chi Minh City | Vietnam | Dentsu International | Dentsu | 4.0 |
| 66 | Nomades | Ho Chi Minh City | Vietnam | 4.0 |
MMA APAC SMARTIES
Business Impact Index
Top agency networks in APAC
| Rank | Agency network | Holding company | Points |
|
1 |
Mindshare Worldwide | WPP | 937.5 |
|
2 |
EssenceMediacom | WPP | 651.9 |
|
3 |
Wavemaker | WPP | 600.6 |
|
4 |
GroupM | WPP | 592.5 |
|
5 |
Ogilvy | WPP | 569.6 |
|
6 |
Leo Burnett | Publicis Groupe | 519.4 |
|
7 |
Dentsu International | Dentsu | 356.7 |
|
8 |
Publicis Worldwide | Publicis Groupe | 341.9 |
|
9 |
Zenith | Publicis Groupe | 325.5 |
|
10 |
Publicis Media | Publicis Groupe | 259.0 |
|
11 |
Starcom | Publicis Groupe | 208.6 |
|
12 |
Spark Foundry | Publicis Groupe | 148.7 |
|
13 |
Future Creative Network | 145.2 | |
|
14 |
OMD Worldwide | Omnicom Group | 143.1 |
|
15 |
Hakuhodo | Hakuhodo DY Group | 122.4 |
|
16 |
IPG Mediabrands | Interpublic Group | 121.3 |
|
17 |
T&P | WPP | 96.5 |
|
18 |
Omnicom Media Group | Omnicom Group | 96.2 |
|
19 |
PHD Worldwide | Omnicom Group | 85.5 |
|
20 |
LEO Digital Network | 85.4 | |
|
21 |
VML | WPP | 84.5 |
|
22 |
BBH | Publicis Groupe | 81.5 |
|
23 |
Havas Media Group | Havas Group | 64.5 |
|
24 |
DDB Worldwide | Omnicom Group | 60.2 |
|
25 |
M&C Saatchi | 52.7 | |
|
26 |
Cheil Worldwide | 52.1 | |
|
27 |
BlueMedia | 51.3 | |
|
28 |
McCann Worldgroup | Interpublic Group | 36.2 |
|
29 |
MullenLowe Group | Interpublic Group | 36.2 |
|
30 |
FCB | Interpublic Group | 28.3 |
|
31 |
Saatchi & Saatchi | Publicis Groupe | 24.9 |
|
32 |
FAB | 24.2 | |
|
33 |
BBDO Worldwide | Omnicom Group | 17.7 |
|
34 |
Volare Advertising Network | 16.9 | |
|
35 |
The Brandtech Group | 8.4 | |
|
36 |
DAC | Hakuhodo DY Group | 8.1 |
|
37 |
YouNet Group | 4.4 | |
|
38 |
AKQA | WPP | 4.0 |
MMA APAC SMARTIES
Business Impact Index
Top media agencies in APAC
| Rank | Agency | Agency Location | Country | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Zenith | Ho Chi Minh City | Vietnam | Zenith | Publicis Groupe | 272.3 |
| 2 | Mindshare | Shanghai | China | Mindshare Worldwide | WPP | 245.9 |
| 3 | OpenMind | Ho Chi Minh City | Vietnam | GroupM | WPP | 244.0 |
| 4 | EssenceMediacom | Ho Chi Minh City | Vietnam | EssenceMediacom | WPP | 242.7 |
| 5 | Mindshare | Mumbai | India | Mindshare Worldwide | WPP | 238.4 |
| 6 | GroupM | Shanghai | China | GroupM | WPP | 230.7 |
| 7 | Mindshare | Ho Chi Minh City | Vietnam | Mindshare Worldwide | WPP | 220.8 |
| 8 | Publicis Media | Ho Chi Minh City | Vietnam | Publicis Media | Publicis Groupe | 189.6 |
| 9 | EssenceMediacom | Shanghai | China | EssenceMediacom | WPP | 174.2 |
| 10 | Wavemaker | Mumbai | India | Wavemaker | WPP | 169.5 |
| 11 | Wavemaker | Ho Chi Minh City | Vietnam | Wavemaker | WPP | 128.5 |
| 12 | Mindshare | Taguig City | Philippines | Mindshare Worldwide | WPP | 111.1 |
| 13 | Mindshare | Jakarta | Indonesia | Mindshare Worldwide | WPP | 108.3 |
| 14 | Wavemaker | Jakarta | Indonesia | Wavemaker | WPP | 107.1 |
| 15 | PHD | Jakarta | Indonesia | PHD Worldwide | Omnicom Group | 85.5 |
| 16 | Starcom | Ho Chi Minh City | Vietnam | Starcom | Publicis Groupe | 83.1 |
| 17 | EssenceMediacom | Gurgaon | India | EssenceMediacom | WPP | 80.8 |
| 18 | T&P | Jakarta | Indonesia | T&P | WPP | 80.5 |
| 19 | Starcom | Makati City | Philippines | Starcom | Publicis Groupe | 80.1 |
| 20 | OpenMind | Taguig City | Philippines | GroupM | WPP | 75.1 |
| 21 | EssenceMediacom | Jakarta | Indonesia | EssenceMediacom | WPP | 72.4 |
| 22 | OMG | Ho Chi Minh City | Vietnam | Omnicom Media Group | Omnicom Group | 68.1 |
| 23 | Spark Foundry | Gurgaon | India | Spark Foundry | Publicis Groupe | 64.6 |
| 24 | Wavemaker | Taguig City | Philippines | Wavemaker | WPP | 60.1 |
| 25 | Wavemaker | Gurgaon | India | Wavemaker | WPP | 52.5 |
| 26 | Spark Foundry | Makati City | Philippines | Spark Foundry | Publicis Groupe | 52.1 |
| 27 | EssenceMediacom | Taguig City | Philippines | EssenceMediacom | WPP | 52.1 |
| 28 | Wavemaker | Bangkok | Thailand | Wavemaker | WPP | 48.1 |
| 29 | OMD | Jakarta | Indonesia | OMD Worldwide | Omnicom Group | 44.7 |
| 30 | OMD | Sydney | Australia | OMD Worldwide | Omnicom Group | 44.4 |
| 31 | Carat | Bangkok | Thailand | Dentsu International | Dentsu | 40.1 |
| 32 | Zenith | Gurgaon | India | Zenith | Publicis Groupe | 36.3 |
| 33 | Wavemaker | Shanghai | China | Wavemaker | WPP | 34.8 |
| 34 | IPG Mediabrands | Shanghai | China | IPG Mediabrands | Interpublic Group | 34.2 |
| 35 | Spark Foundry | Ho Chi Minh City | Vietnam | Spark Foundry | Publicis Groupe | 32.0 |
| 36 | GroupM | Mumbai | India | GroupM | WPP | 30.7 |
| 37 | OMD | Sydney | Australia | OMD Worldwide | Omnicom Group | 30.0 |
| 38 | Starcom | Bangkok | Thailand | Starcom | Publicis Groupe | 24.1 |
| 39 | OMD | Manila | Philippines | OMD Worldwide | Omnicom Group | 24.0 |
| 40 | Havas Media | Mumbai | India | Havas Media Group | Havas Group | 16.2 |
| 41 | OMG | Manila | Philippines | Omnicom Media Group | Omnicom Group | 16.0 |
| 42 | UM | Shanghai | China | IPG Mediabrands | Interpublic Group | 14.4 |
| 43 | EssenceMediacom | Guangzhou | China | EssenceMediacom | WPP | 13.3 |
| 44 | EssenceMediacom | Manila | Philippines | EssenceMediacom | WPP | 12.0 |
| 45 | Zenith | Taipei | Taiwan | Zenith | Publicis Groupe | 8.9 |
| 45 | Starcom | Singapore | Singapore | Starcom | Publicis Groupe | 8.9 |
| 45 | Publicis Media | Kuala Lumpur | Malaysia | Publicis Media | Publicis Groupe | 8.9 |
| 48 | Starcom | Mumbai | India | Starcom | Publicis Groupe | 8.1 |
| 49 | UM | Jakarta | Indonesia | IPG Mediabrands | Interpublic Group | 8.1 |
| 50 | T&P | Bangkok | Thailand | T&P | WPP | 8.0 |
| 51 | Mindshare | Manila | Philippines | Mindshare Worldwide | WPP | 8.0 |
| 51 | Zenith | Makati City | Philippines | Zenith | Publicis Groupe | 8.0 |
| 51 | T&P | Taguig City | Philippines | T&P | WPP | 8.0 |
| 54 | Havas Media | Ho Chi Minh City | Vietnam | Havas Media Group | Havas Group | 8.0 |
| 55 | Mindshare | Bangalore | India | Mindshare Worldwide | WPP | 5.0 |
| 56 | EssenceMediacom | Beijing | China | EssenceMediacom | WPP | 4.4 |
| 56 | Starcom | Shanghai | China | Starcom | Publicis Groupe | 4.4 |
| 56 | Ureka Media | Ho Chi Minh City | Vietnam | 4.4 | ||
| 59 | GroupM | Gurgaon | India | GroupM | WPP | 4.0 |
| 59 | OMG | Gurgaon | India | Omnicom Media Group | Omnicom Group | 4.0 |
| 59 | IPG Mediabrands | Bangalore | India | IPG Mediabrands | Interpublic Group | 4.0 |
| 62 | OMG | Jakarta | Indonesia | Omnicom Media Group | Omnicom Group | 4.0 |
| 62 | Hearts & Science | Jakarta | Indonesia | Omnicom Media Group | Omnicom Group | 4.0 |
| 62 | Leverate Group | Jakarta | Indonesia | Stagwell | 4.0 | |
| 65 | OpenMind | Manila | Philippines | GroupM | WPP | 4.0 |
| 65 | GroupM | Manila | Philippines | GroupM | WPP | 4.0 |
MMA APAC SMARTIES
Business Impact Index
Top digital/specialist agencies in APAC
| Rank | Agency | Agency Location | Country | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | T&A Ogilvy | Ho Chi Minh City | Vietnam | Ogilvy | WPP | 152.7 |
| 2 | PMAX | Ho Chi Minh City | Vietnam | 88.1 | ||
| 3 | BlueMedia | Shanghai | China | BlueMedia | 51.3 | |
| 4 | SoCheers | Mumbai | India | 37.3 | ||
| 5 | PivotRoots | Mumbai | India | Havas Media Group | Havas Group | 36.3 |
| 6 | Performics | Mumbai | India | Publicis Media | Publicis Groupe | 36.3 |
| 7 | Genudite | Shanghai | China | 34.2 | ||
| 8 | Interactive Avenues | Bangalore | India | IPG Mediabrands | Interpublic Group | 32.3 |
| 9 | Interactive Avenues | Mumbai | India | IPG Mediabrands | Interpublic Group | 28.3 |
| 10 | iProspect | Bangkok | Thailand | Dentsu International | Dentsu | 28.1 |
| 11 | Performics | Gurgaon | India | Publicis Media | Publicis Groupe | 24.2 |
| 12 | Maleo | Jakarta | Indonesia | Future Creative Network | 24.2 | |
| 13 | dentsu X | Bangkok | Thailand | Dentsu International | Dentsu | 24.1 |
| 14 | Aisensum | Jakarta | Indonesia | 20.1 | ||
| 15 | Hakuhodo Digital | Ho Chi Minh City | Vietnam | Hakuhodo | Hakuhodo DY Group | 20.0 |
| 16 | Magnus | Jakarta | Indonesia | Volare Advertising Network | 16.9 | |
| 17 | DMP Communications | Jakarta | Indonesia | 16.1 | ||
| 18 | Dentsu Sports | Ho Chi Minh City | Vietnam | Dentsu International | Dentsu | 12.0 |
| 19 | Jack Morton | Singapore | Singapore | Interpublic Group | 10.0 | |
| 20 | Jellyfish | Singapore | Singapore | The Brandtech Group | 8.4 | |
| 21 | Eleve Media | Bangalore | India | 8.1 | ||
| 22 | i-dac | Jakarta | Indonesia | DAC | Hakuhodo DY Group | 8.1 |
| 22 | Digital Sea | Jakarta | Indonesia | 8.1 | ||
| 24 | Lit Lab Studios | Taguig City | Philippines | 8.0 | ||
| 25 | Mango Digital | Ho Chi Minh City | Vietnam | YouNet Group | 4.4 | |
| 26 | Havas Play | Mumbai | India | Havas Media Group | Havas Group | 4.0 |
| 26 | Eleve Media | Gurgaon | India | 4.0 | ||
| 26 | Pulp Strategy | New Delhi | India | 4.0 | ||
| 29 | SNS | Jakarta | Indonesia | 4.0 | ||
| 29 | ALVA | Jakarta | Indonesia | Future Creative Network | 4.0 | |
| 29 | Antikode | Jakarta | Indonesia | Future Creative Network | 4.0 | |
| 32 | DGM | Ho Chi Minh City | Vietnam | 4.0 | ||
| 33 | Go Mobile | Jakarta | Indonesia | 2.1 |
MMA APAC SMARTIES
Business Impact Index
Top solution providers in APAC
| Rank | Agency | Country | Total agency score |
| 1 | Amazon Ads | India | 183.3 |
| 2 | Tencent Advertising | China | 111.1 |
| 3 | GrabAds | Thailand | 108.1 |
| 4 | Xiaomi Ads | China | 85.4 |
| 5 | YMT | Indonesia | 63.7 |
| 6 | AnyMind Group | Vietnam | 52.1 |
| 7 | Digital Turbine | Vietnam | 48.1 |
| 8 | iQiyi | China | 42.7 |
| 8 | Xiaohongshu | China | 42.7 |
| 8 | Bluefocus | China | 42.7 |
| 11 | Glance | Indonesia | 39.3 |
| 12 | STEB Asia | Indonesia | 32.2 |
| 13 | Wagawin | Philippines | 32.0 |
| 14 | Innity | Vietnam | 30.0 |
| 15 | Mediasmart Powered By Affle | Indonesia | 29.0 |
| 16 | The Master Channel | Vietnam | 28.0 |
| 17 | Imagic Esolutions | Malaysia | 27.7 |
| 18 | Unikon | Vietnam | 25.0 |
| 18 | Magenest | Vietnam | 25.0 |
| 20 | Digital Turbine | Singapore | 24.4 |
| 21 | VEVE | Indonesia | 24.2 |
| 22 | Adtima | Vietnam | 24.0 |
| 23 | Mediasmart Powered By Affle | India | 22.2 |
| 23 | The Trade Desk | Hong Kong | 22.2 |
| 25 | POKKT | Thailand | 20.0 |
| 26 | InMobi | Philippines | 20.0 |
| 27 | Tokopedia | Indonesia | 20.0 |
| 28 | AnyMind Group | Indonesia | 18.1 |
| 29 | yeahmobi | China | 17.1 |
| 30 | Flipkart Ads | India | 16.2 |
| 30 | Revolio | India | 16.2 |
| 32 | Xapads Media | Indonesia | 16.1 |
| 33 | GumGum | Philippines | 16.0 |
| 34 | FreakOut Dewina | Indonesia | 12.1 |
| 35 | Digital Turbine | Indonesia | 11.3 |
| 36 | TikTok | Indonesia | 9.0 |
| 37 | Qisheng | China | 8.5 |
| 37 | Kaytune | China | 8.5 |
| 37 | bilibili | China | 8.5 |
| 40 | Shop Tokopedia | Indonesia | 8.1 |
| 40 | Bluebird | Indonesia | 8.1 |
| 40 | RevX | Indonesia | 8.1 |
| 43 | Silverpush | Singapore | 8.0 |
| 44 | POKKT | Philippines | 8.0 |
| 45 | YMT | Vietnam | 8.0 |
| 45 | BizEyes | Vietnam | 8.0 |
| 47 | AnyMind Group | Philippines | 5.0 |
| 48 | Digital Turbine | India | 4.0 |
| 48 | ADScholars | India | 4.0 |
| 48 | Xapads Media | India | 4.0 |
| 48 | Disney+ Hotstar | India | 4.0 |
| 48 | Hansa Customer Equity | India | 4.0 |
| 48 | Viacom18 | India | 4.0 |
| 54 | GrabAds | Indonesia | 4.0 |
| 54 | Grivy | Indonesia | 4.0 |
| 54 | Hybrid | Indonesia | 4.0 |
| 54 | ADA | Indonesia | 4.0 |
| 58 | mCanvas | Thailand | 4.0 |
| 59 | Silverpush | Vietnam | 4.0 |
| 60 | Emtek Digital | Indonesia | 3.5 |
| 61 | TotallyAwesome | Indonesia | 1.1 |
| 62 | Digital Turbine | Philippines | 1.0 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES Global Business Impact Index 2024
SMARTIES Philippines Business Impact Index 2024
SMARTIES China Business Impact Index 2024
SMARTIES Vietnam Business Impact Index 2024
SMARTIES India Business Impact Index 2024
SMARTIES Indonesia Business Impact Index 2024
SMARTIES Thailand Business Impact Index 2024
To access to the most comprehensive body of successful, award-winning work in modern marketing available today produced by the companies named on the Index, the MMA Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the modern marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading modern marketing creators to inform hiring decisions, and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns.
About the MMA:
Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit the website.
