Marketing Today
Elevate your perspective with
the latest marketing trends
the latest marketing trends
Marketing Today
Elevate your perspective with the
latest marketing trends
latest marketing trends
In Focus
31 July, 2025
Why Your AI Targeting Model Is Still Losing to a Simple Probability Rule
You've invested heavily in AI-driven marketing. You've meticulously crafted lookalike audiences, trained sophisticated machine learning models on past converters, and even experimented with real-time personalization. Yet, the results are a frustrating mixed bag: some campaigns soar, while others
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Unravel trends with data, insights, and perspectives
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Discover new ways to thrive in the
era of marketing trends
Discover new ways to thrive in the era of marketing trends
CMO Roundtables on Growth – Data: Just when we figured out its value, is it getting too complicated to put to use?
