Marketing Navigated

Tap into robust frameworks ton strengthen your futuristic strategies

Marketing Navigated

Tap into robust frameworks to strengthen
your futuristic strategies

In Focus

12 August, 2025

The Metrics Are Lying and It Is Costing You Growth

A high click-through rate, a steady ROAS, and a clean dashboard can make a campaign look like a success. But these numbers can also hide the truth. They tell you what happened now, not what is still to come. The Brand as Performance (BaP) research shows that when marketers only track short-term

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Unravel trends with data, insights,
and perspectives
Unravel trends with data, insights, and perspectives

12 August, 2025

The Metrics Are Lying and It Is Costing

11 August, 2025

You’re Measuring the Wrong Numbers in

11 August, 2025

It Didn’t Work… Yet: The Case for De

18 July, 2025

Aligning Capabilities with Value: A Blue

11 July, 2025

Are You Truly Optimizing Marketing ROI?

11 July, 2025

Empower Your Marketing Confidence throug

11 July, 2025

Reframing India’s Digital Storytelling

08 July, 2025

Strategy, Design & Data: The Non-Ne

08 July, 2025

The CX Maturity Imperative: Why It’s T

27 June, 2025

Brand is a Business Asset. It’s Time F

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Discover new ways to thrive in the
era of marketing trends
Discover new ways to thrive in the era of marketing trends

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