Marketing Tomorrow

State of Attribution: Annual Marketer Benchmark Report 2022

The State of Attribution, Annual Marketer Survey 2022 is a 6-year-long MMA Globals’ Marketing Attribution Think Tank (MATT) initiative. This year’s report brings a unique perspective and insights into MTA adoption of marketers in 2022 as compared to previous years.  Furthermore, this report sheds light on the state of MTA adoption, how marketers feel about […]

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The Connected Consumer Q3 2022

The Connect Consumer Q3 2022 report is prepared by YouGov Decision Lab in collaboration with MMA Vietnam. This report surveyed consumer habits online, including online shopping, social media, entertainment (music, movies, online videos), and their communication. In addition, the report studies Gen Z, Y, and X and brings forth valuable insights for marketers to meet

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