Marketing Tomorrow

How is the Role of Consent and Data Governance Evolving in AI-Powered Marketing?

AI is transforming how marketers generate insights, make data-driven decisions, and reach their audiences. From hyper-personalization to AI-powered chatbots and predicting the next moves to content generation, AI has moved from simple automation to a more integrated approach enabling marketers to understand their consumers and deliver experiences in a way that has never been done

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Conversational Commerce & Connected Cars

Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in

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A guide to telling stories through new ‘Digital Realities’: Hyperreal Storytelling

Navigating digital realities: All you need to know about hyperreal storytelling in marketing Hyperreal storytelling is about creating immersive experiences that feel so real that the lines between reality and virtual worlds seem to fade away. It’s where augmented reality meets virtual reality to create a space where anything is possible. Marketers can tap into

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Anticipating the consumer’s next move through AI-Driven predictive analytics

Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,

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Leveraging ChatGPT in revolutionizing customer engagement and experience through immersive voice and audio content

ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural

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The Connected Consumer Q3 2022

The Connect Consumer Q3 2022 report is prepared by YouGov Decision Lab in collaboration with MMA Vietnam. This report surveyed consumer habits online, including online shopping, social media, entertainment (music, movies, online videos), and their communication. In addition, the report studies Gen Z, Y, and X and brings forth valuable insights for marketers to meet

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