Marketing Tomorrow

Navigating digital realities: All you need to know about hyperreal storytelling in marketing Hyperreal storytelling is about creating immersive experiences that feel so real that the lines between reality and virtual worlds seem to fade away. It’s where augmented reality meets virtual reality to create a space where anything is possible. Marketers can tap into […]

Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to

ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural

The State of Attribution, Annual Marketer Survey 2022 is a 6-year-long MMA Globals’ Marketing Attribution Think Tank (MATT) initiative. This year’s report brings a unique perspective and insights into MTA adoption of marketers in 2022 as compared to previous years.  Furthermore, this report sheds light on the state of MTA adoption, how marketers feel about