Marketing Tomorrow

MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita […]

Generative AI has been the talk of the marketing town for quite some time now. With the rapid advancements in technology, AI has become an integral part of marketing strategies. Particularly the GAI subset has attracted significant eyeballs, experimentation, uproar, and excitement, but also backlash, criticism, and fear. This has led to several myths and

The shortlist for the 2023 SMARTIES X Global Awards, spotlighting exceptional achievements in modern marketing and business impact, is finally unveiled. These initiatives demonstrate the ability of creative approaches to provide tangible outcomes in six channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing,  E-commerce marketing and Creative. SMARTIES is the world’s first

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

Let’s talk shop. Marketing, AI, and the wild rollercoaster we’re all on. If you’ve been wondering how the heck AI just came and shook up our game, well, meet your new besties – Greg Stuart and Rex Briggs, the cool cats behind the Decoding AI for Marketing (DAM) podcast. They’re not just throwing around fancy

The buzz around ‘AI maturity’ is reshaping the AI-powered marketing industry, and the intricacies are as compelling as they are diverse. Let’s first understand the key life stages for different organizations in their AI maturity journey: Learning Stage: Many organizations are in the learning phase, absorbing AI’s potential. According to GroupM’s Maturity Model, this stage

As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,

The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects

DoubleVerify has released a report on the state of retail media, ‘The Rise of Retail Media: What to Expect in 2024’. It’s a result of a survey of over 400 advertisers and agency executives globally about retail media networks (RMNs). The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers

Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI