Marketing Tomorrow

Globally,  retail media spending totals USD 45 billion[1] and is expected to surpass spend on TV advertising by 2028. Interestingly, Search – which is considered the first digital wave – took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached

Today Connected TV (CTV) advertising is reshaping the digital marketing landscape by precisely engaging with ideal audiences in their living rooms, influencing the swift transition in consumer preferences from traditional to CTV streaming. This has surged its adoption with ad spending which is anticipated to hit an all-time high of $350 million by 2027 (Statista),

Design thinking has revolutionised the business world, helping corporations cope during a time where problems are becoming increasingly complex, and processes elaborate. According to Juliana Goh, the founder of Unigons X Design Consultancy, design thinking goes beyond a designer’s tool to become an “industry agnostic,” a framework applicable for any and all. It’s a mindset

Physical shopping is something consumers have traditionally done. Getting to know about a product through different sources such as word of mouth, or newspaper articles, and then visiting stores with this research to make purchases – this approach to the consumer journey has been visible globally. This was a time when technology was not very

Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at

Big data is both a boon and a challenge. While abundant data offers valuable insights into consumer behavior and market trends, its sheer volume can overwhelm marketers. For instance, nearly 6 million Google searches occur per minute, totaling more than 8 billion a day. Almost 3.19 billion people are active on Meta’s family of apps

Rohit Dadwal | Top 10 Most Promising Indian Business Leaders From Singapore -2024. “Change is constant & the only way to deal with it is to lead it” – Rohit Dadwal. Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES, has been listed as one of the Top 10 Most Promising Indian

A recent study from Statista states that 65.9% will ALWAYS skip an ad when given an opportunity to do so. This statistic is alarming when advertisers pay high costs to develop video ads. Having 2 out of 3 people skip your ad no matter what can crush your ROAS (return on ad spend).  But therein

In this VAUX Podcast Series episode, Moneka Khurana, Country Head, MMA Global India talks to Teena Sidana, BD Head, Alexa Voice Services, Amazon, about audio solutions for marketers. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims to help the digital community understand the potential