Marketing Tomorrow

Balancing Innovation and Empathy: The Role of AI in Modern Marketing

Artificial Intelligence (AI) is reshaping the marketing landscape, driving efficiency, personalization, and data-driven decision-making. Yet, amid this technological revolution, the heart of successful marketing still lies in authentic human connection and ethical practices. As brands navigate this balance, they must leverage AI’s capabilities while staying true to their core values of empathy, creativity, and responsibility. […]

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From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam

Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply

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Automated Data Extraction and Management: The Future of eCommerce Strategies

    The volume and complexity of data in eCommerce are growing rapidly. As businesses expand digitally, they encounter vast amounts of data from multiple resources – ranging from sales channels, customer touchpoints, marketing platforms and inventory systems. Graas’ The Definitive Guide to Managing Your eCommerce Data emphasizes the need for data extraction, standardization, and

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2024 Highlights How AI-Powered Marketing Strategies Drove Business Growth

2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth

In 2024, artificial intelligence (AI) solidified its role as a transformative force in marketing. From hyper-personalized campaigns to advanced analytics, AI has allowed businesses to scale their efforts, achieve higher ROI, and connect with customers in meaningful ways. By automating repetitive tasks and leveraging insights from vast data pools, brands are not just meeting expectations

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2024 Highlights: The Biggest AI Breakthroughs You Need to Know

  In 2024, artificial intelligence (AI) has transitioned from a futuristic concept to a pivotal force reshaping industries. For marketing professionals, thought leaders, CEOs, and decision-makers, understanding these AI breakthroughs is essential to remain competitive and innovative. This article delves into the most significant AI advancements of 2024, their implications, and strategies to leverage them

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Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing  creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;

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The Future of Indonesian Marketing: Personalizing Customer-Centric Media with CXM Synergy

The Future of Indonesian Marketing: Personalization of Customer-Centric Media with CXM Synergy

Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting

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MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

On November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, MMA Impact Indonesia 2024 will gather the top minds in marketing and advertising to explore critical shifts shaping the industry. Hosted by MMA Global Indonesia, this exclusive event will span leadership, innovation, and strategy, equipping delegates with tools to thrive in a digital-first, AI-driven

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Wardah “Bersama Lebih Bermakna” Campaign Festive

Wardah “Bersama Lebih Bermakna” Campaign Festive

  A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph

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Vietnam's Marketing Future: MMA Global’s Vision for a Thriving Marketing Ecosystem

Vietnam’s Marketing Future: MMA Global ’s Vision for a Thriving Marketing Ecosystem

  MMA Global ‘s signature MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global ’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39

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