Marketing Tomorrow

YouNet Vietnam E-commerce Intelligence: Consumer Insights and Strategies for Brands towards 2028

The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028.  However, the rapid growth does […]

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Personalization Rewired: How AI Decisioning Will Define 2026 Marketing

By 2025, most brands have already implemented some form of AI-driven personalization. Recommendation engines, dynamic creative, predictive targeting, the tools were in place, the pilots were run, and “AI-powered” had become table stakes rather than a differentiator. What remained far rarer were breakthrough results. Despite widespread adoption, only a small number of brands could point

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How to Achieve Success During Ramadan 2026?

Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement.  In 2026, Ramadan campaigns

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Glance Into The Future: A Sneak-peek Into How Ramadan Consumers Will Shop And Scroll In The Age Of AI

As Indonesia prepares for its biggest shopping moment, Ramadan 2026, Glance and InMobi Advertising, in collaboration with WPP Media, revealed insights from their upcoming report, Glance Into the Future: Win Indonesian Consumers in the Age of AI During Ramadan and Beyond, at MMA IMPACT Indonesia 2025. We have captured the highlights: the most significant shifts shaping content consumption in Indonesia and ideas for Ramadan marketing with AI and innovative media.   AI Adoption Is

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Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond

Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by

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The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026

For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%

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2025 in Motion: What the Top 10 Marketing TNT Articles Tell Us About the Road Ahead

If the first half of 2025 taught us anything, it’s that marketing transformation isn’t coming: it’s already here! From AI integration to retail media acceleration, from the creative renaissance to data intelligence, our most-read Marketing TNT articles this year reveal a clear shift in marketer priorities: from exploration to execution. So what’s actually changing? And

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Reframing India’s Digital Storytelling: Inclusive AI in Brands, Media and Marketing

In today’s India, brands harness AI to magnify their reach—optimizing ad targeting, generating visuals, and shaping narratives. Yet as this technological momentum gathers pace, a subtle but significant question surfaces: who is seen, and who is erased? This moment invites us to rethink not just the tools of media and marketing, but the values embedded

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Beyond Big Data Why Intelligent Data is the Future of Growth & Innovation

Beyond Big Data: Why Intelligent Data is the Future of Growth & Innovation

For years, Big Data has been the driving force behind digital transformation, helping businesses collect, store, and analyze vast amounts of information. But in 2025, we are moving into a new era—one where data alone is not enough. The future belongs to Intelligent Data—data that is context-aware, AI-driven, and actionable in real-time. Companies that continue

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