Marketing Tomorrow

  Artificial intelligence (AI) has already revolutionized marketing, but 2025 will mark a pivotal year where its capabilities will transcend current norms. As AI matures, it is expected to refine existing methodologies and introduce groundbreaking innovations that will redefine how brands engage with consumers, optimize campaigns, and achieve business growth. These predictions focus on the

  In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven

Vietnam’s retail market is experiencing a profound transformation, where loyalty programs and retail media networks (RMNs) are becoming essential tools for engaging consumers and redefining advertising strategies. Together, these two elements are shaping how brands interact with their audiences, creating opportunities for deeper connections and long-term success. Global and Local Growth Trajectories Globally, retail media

Artificial Intelligence (AI) is reshaping the marketing landscape, driving efficiency, personalization, and data-driven decision-making. Yet, amid this technological revolution, the heart of successful marketing still lies in authentic human connection and ethical practices. As brands navigate this balance, they must leverage AI’s capabilities while staying true to their core values of empathy, creativity, and responsibility.

Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply

The volume and complexity of data in eCommerce are growing rapidly. As businesses expand digitally, they encounter vast amounts of data from multiple resources – ranging from sales channels, customer touchpoints, marketing platforms and inventory systems. Graas’ The Definitive Guide to Managing Your eCommerce Data emphasizes the need for data extraction, standardization, and management to

In 2024, artificial intelligence (AI) solidified its role as a transformative force in marketing. From hyper-personalized campaigns to advanced analytics, AI has allowed businesses to scale their efforts, achieve higher ROI, and connect with customers in meaningful ways. By automating repetitive tasks and leveraging insights from vast data pools, brands are not just meeting expectations