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The Future of Digital Advertising: Exploring the Transformative Power of Retail Media Networks

At MMA Global APAC, our mission is to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. In this era of rapid change, the digital advertising landscape is undergoing a seismic shift. Third-party cookies are crumbling, privacy concerns are mounting, and consumers are demanding more control over their data. […]

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Revolutionizing Marketing and Creativity: The Collaborative Power of AI

Revolutionizing Marketing and Creativity: The Collaborative Power of AI

The rise of Artificial Intelligence (AI) has ushered in a transformative era for marketing and creativity, where technology and human ingenuity work hand in hand. Rather than replacing creative vision, AI enhances and expands it—empowering marketers and creators to develop smarter, faster, and more impactful campaigns. This collaborative synergy is pushing the boundaries of what’s

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AI’s Transformative Impact on Creative Advertising Processes

Artificial Intelligence (AI) is revolutionizing the advertising industry, offering new opportunities to enhance creative workflows, optimize campaigns, and foster collaboration between human ingenuity and technology. As AI becomes an integral part of the creative process, it serves as a catalyst for efficiency and innovation rather than a replacement for human creativity. Reimagining Creative Workflows with

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Highlights from MMA Impact Indonesia 2024: Shaping the Future of Marketing Through Leadership, Innovation, and Transformation

Highlights from MMA Impact Indonesia 2024: Shaping the Future of Marketing Through Leadership, Innovation, and Transformation

The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond.

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Glancing: The New Content Consumption Phenomenon Redefining Indonesia’s Digital Experiences

Glancing: The New Content Consumption Phenomenon Redefining Indonesia’s Digital Experiences

  Indonesia’s digital landscape has undergone a rapid transformation over the past few years. Today, it is the world’s fourth-largest smartphone market, where 80% of the time spent on the internet by Indonesian consumers is via mobile. Consumers in the country spend over 6 hours on their smartphones! However, nearly 1 in 2 smartphone interactions

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The Evolution of Data: Marketing Analytics, Cloud (Platform) to AI

In the last 15 years, there have been numerous developments and innovations related to marketing technology. The trend has been instrumental in influencing the way we understand user behavior and maximize the business impacts from these user-related trends. Firstly, user/customer/citizen analysis is the key foundational building block as a starting point. In 2008, the author

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The Growth of Local F&B Brands in Indonesia: Understanding Consumer Behavior

Market Overview: Indonesia’s Evolving F&B Landscape Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks at how

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Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands?

Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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Boost Campaign Success With MFA Measurement & Optimisation

Defining MFA and Ad Clutter Sites MFA, an acronym for Made-for-Advertising, epitomises a category of websites[1] built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue. MFA sites aren’t sources of fraudulent

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