Retail Media 2.0: Moving up the funnel
Globally, digital spending totals USD 45 billion and is expected to surpass spend on TV advertising by 2028. Interestingly, Search – which is considered the first digital wave – took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached USD […]
Retail Media 2.0: Moving up the funnel Read More ยป