The B.I.G. Opportunity for Brands
Digiday, AdExchanger, VentureBeat, and other outlets have identified mobile games as an untapped opportunity for brand advertisers in 2024. But while many have recognized the growing value of in-game advertising, few have identified the potential of this B.I.G (Brands in Games) opportunity to capitalize on it. Mobile Games: The Effective Way to Reach Audiences at […]
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