In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite. Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies […]
CMOs Must Master AI To Prove Marketing’s Business Impact Read More »
AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible
Delving into sustainability and ethical considerations within AI marketing Read More »
In a surprising turn of events, Google has announced that it would now allow Chrome users to determine the fate of third-party cookies, as opposed to its earlier stance of junking these tracking codes altogether, in much the same way Apple repurposed Safari. This development has left marketers and advertisers pondering the implications and scrambling
Google’s Cookie Conundrum: A new chapter for digital marketing Read More »
AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with
Personalisation: Exploring AI’s transformative predictive analysis Read More »
Are the fears of humans losing out to the Supergenius AI and becoming redundant entirely valid? Not really. The marketing experts believe that humans will not be reduced to playing second fiddle to artificial intelligence, instead human ingenuity will be crucial for crafting truly compelling and effective marketing campaigns. A lot of the speakers at
Emphasizing the human element’s continued significance with artificial intelligence Read More »
Marketing Meets AI: Key Conversations At the intersection of marketing and AI, the seemingly endless possibility of hyper-personalised campaigns emerged as the predominant theme among speakers, but in-depth discussions on a host of topics ranging from ‘ethical and responsible approach to AI’ to ‘human-AI collaboration’, and ‘the rise of AI content’ rounded off the event:
AI in Marketing: A glimpse into the future Read More »
Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools
If all marketers have access to the same AI tools, how does one stand out? Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC With the current competitive landscape marked by an influx of countless marketing messages and advertisements every single day, customers feel inundated. As each customer’s expectations become as unique as their fingerprints, it gets increasingly challenging to meet escalating demands while
How Data and AI Help Marketers Leverage Hyper-Personalization Read More »
