Not long ago, AI entered marketing teams quietly. It took on the role of the eager intern: writing captions, summarizing meeting notes, and polishing headlines until they sounded slightly less awkward. It was classic intern behavior – helpful, task-oriented, and entirely dependent on human instruction. But today, that intern is asking bigger questions. It is […]
AI is NO Longer Just Writing Your Captions Read More »
The defining shift in marketing for 2026 is structural. AI is no longer a tool marketers deploy at the edges of the organisation; it is increasingly the system coordinating how growth decisions are made. Planning, creative, media, and commerce are being connected through machine-led workflows that learn faster than traditional operating models can adapt. For
The State of AI Marketing in 2026: AI as the Operating System Read More »
AI in Marketing is at an inflection point. Over the last few years, brand marketers have raced to adopt individual AI tools such as copy generators, recommendation engines, automation tools, journey optimisers, chatbots, and much more. While these tools deliver incremental gains, they often operate in silos, creating fragmented intelligence and inconsistent experiences. As we
Automation driving Efficiency and Scale For years, martech has promised scale, efficiency, and personalization. Automation helped brands deliver faster, broader, and more consistent execution across channels. Then AI arrived and accelerated that promise — but it also exposed a critical gap. Automation alone does not improve customer experience. Without intelligence, it simply scales inefficiencies. The
From Automation to Intelligent Engagement: AI in Action Read More »
In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and
Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers
After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend? Read More »
The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028. However, the rapid growth does
Marketing in 2026 is no longer organised around channels, campaigns, or even media plans. It is operating as a connected growth system, where media, commerce, data, and creativity are increasingly inseparable. For CMOs, the challenge is not choosing between brand and performance, but architecting infrastructure that delivers both at scale. This is the year marketing
Top Marketing Trends 2026: The Era of Converged Growth Systems Read More »
As winter arrives, demand for warm fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social
Knitwear & “Gifting”: User Insights and Strategies for Fashion Brands in Winter Read More »
Health as a New Growth Engine The global health and wellness economy has moved beyond being a short-term trend to become a structural shift in how consumers define value and make purchasing decisions. According to the Global Wellness Economy Monitor 2024 by the Global Wellness Institute, the market expanded from USD 5.03 trillion in 2019 to USD
Health & Wellness Economy, The New Wave of FMCG Growth Read More »
