Every marketer knows the familiar pattern: you launch a campaign, performance is great in week one, but by week three, it’s in a sharp decline. We often blame the creative for “fatiguing.” But the real problem isn’t the creative itself; it’s the static strategy used to deliver it. The Flaws of a Fixed Approach Most […]
Your Creative Isn’t Fatiguing, Your Strategy Is Read More »
For decades, marketers have placed loyalty on a pedestal. We create media plans that suppress our “best” customers, assuming they are already sold and don’t need to be messaged. We operate under the myth that loyalty is static and exclusive. But what if your most valuable customers are still splitting their wallets with your competitors?
The Most Valuable Customers Aren’t Loyal. They’re Movable Read More »
AI has revolutionized media targeting. Algorithms can refine, retarget, and rescore in real time, but there’s a fundamental problem: AI doesn’t know what truly matters. It reacts to signals and chases patterns, but it doesn’t start from a strategic truth. When your media planning relies solely on reactive optimization, you’re building on a foundation of
AI Can’t Predict Your Best Audience. But MMGF Can, with 99% Accuracy Read More »
When campaign performance stagnates, the default response for many marketers is to pull the budget lever. More impressions, more channels, more money. But what if the problem isn’t the amount you’re spending but who you’re spending it on? This is the hard truth being revealed by new industry research. In a series of experiments across
You’re Not Underperforming. You’re Just Targeting the Wrong People Read More »
When we talk about AI in marketing, the conversation often turns to fear: will AI replace the creative strategist? The truth is, AI isn’t here to replace the people who build strategy. It’s here to replace the parts of strategy that were never working that well to begin with—the rigid, static rules we’ve relied on
AI Isn’t Here to Replace Marketers. It’s Here to Replace the Rules Read More »
Marketers are obsessed with personalization. But if your strategy relies on fixed rules and pre-defined audience segments, you aren’t truly personalizing. You’re just segmenting with a prettier name. And in today’s dynamic digital world, where consumer behaviors are constantly changing, that’s no longer enough. The Limits of Traditional Segmentation Traditional segmentation uses static personas and
Why ‘Personalization’ Isn’t Personal at All Read More »
Before consumers think, they feel. The MMA–Neurons research shows that the human brain needs less than 0.5 seconds to not only see but also form an emotional response to mobile advertising This means the earliest frames of your ad are more important than the total duration. The Science Behind Instant Emotion Color Psychology: Within 100–400ms,
From Frames to Feelings: Designing Emotional Impact Before the First Second Read More »
Trust in advertising doesn’t take minutes — it takes milliseconds. According to the MMA–Neurons Inc. neuroscience study, the brain engages with an ad in less than 0.5 seconds and triggers a positive or negative reaction almost instantly. That moment is not just about grabbing attention — it’s about sparking trust. The research shows that poorly
Blink to Bond: How Brands Can Earn Trust in 500 Milliseconds Read More »
Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview capabilities. One key question now shapes the digital publishing landscape: “How does AI search impact SEO?”
How Does AI Search Impact SEO? A Publisher’s Guide Read More »
Growth in marketing has always hinged on a simple question: how wide should you cast the net, and how precise should you be when targeting? While reach fuels awareness and future buyers, targeting delivers efficiency and immediate returns. The reality is that long-term success doesn’t come from picking a side, it comes from finding the
Reach vs. Targeting: Is There a Sweet Spot for Real Growth? Read More »
