Marketing TNT Team, Author at Marketing TNT

The Missing Brand Metric: Why Brands Can’t Afford to Ignore User-generated Content

For decades, brand tracking has been ruled by methodical, structured surveys. But what if we told you that some of the most powerful brand signals don’t come from trackers, but from consumers? We’re talking about user-generated content (UGC): memes, rants, reviews, TikTok videos (and more) that shape how people experience your brand in real life. If you’re not treating this social signal as a core brand […]

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AI, Data, and the New Retail Media Operating System

For more than a decade, retail media has been treated as an add-on: a handy performance lever tacked onto trade plans, lower-funnel budgets, and marketplace presence. That era is ending. AI is turning retail media from a tactical extension into the connective tissue for modern commerce, an operating system that links inventory, data, and measurement

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Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators

Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators. Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a

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LEADING WITH PURPOSE IN THE AGE OF BRAND AUTHENTICITY

Amid the clatter of crowded cafés, the churn of new formats, and consumers who switch preferences with remarkable speed, Vietnam’s food and beverage market is both exhilarating and unforgiving, where price sensitivity is high and competitive intensity is relentless, in this climate, slogans fade quickly while operating discipline endures, which is precisely the premise of

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Beyond the Buzz: How AI Redefined Marketing in 2025

2025 wasn’t the dawn of AI, it was the year it became infrastructure. Across APAC, AI moved from isolated experiments into the daily workflows of creativity, media, and customer experience. Global AI-in-marketing investment surpassed US$47.3 billion, and 88% of marketers now use AI tools every day. The real shift took place where marketers began seeing

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Where Does Your Organization Stand? The 5 Levels of Data Maturity

MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data. Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack. The Five Levels Explained: Strugglers (12%)

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Building Your Marketing Data Advantage

MMA (Marketing Measurement & Analytics) teamed up with EY to create something marketers actually need—a practical framework that turns your data headaches into real competitive wins. We’re talking about the stuff that matters: staying compliant, getting your analytics right, connecting your systems, optimizing what works, and actually driving business results. Why This Framework Matters Here’s

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Win the First Second: The Creative Playbook for Instant Impact

(How to design ads that the brain can’t ignore) If the first blog revealed the urgency of the first second, and the second uncovered the neuroscience behind rapid attention, then this final piece brings it all home: How do you design creative that wins instantly? The MMA’s research delivers a clear answer, you build for

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Wired for Speed: The Brain Science Behind Instant Attention

(Why your consumer’s mind decides before they even realize it) Marketers often talk about “grabbing attention,” but few truly understand how attention works inside the human brain. The neuroscience underlying the MMA’s First Second Strategy reveals a powerful truth: our brain is biologically wired to make sense of the world at lightning speed. Before we

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Blink, and It’s Gone: Why Your Brand Must Win the First Second

(A new ruleset for marketers who can’t afford to lose attention) In today’s hyper-scroll world, brands aren’t competing for seconds — they’re competing for milliseconds. The MMA’s First Second Strategy research reveals a truth that should make every marketer sit up straight: the human brain needs less than half a second to see, process, and

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Author name: Marketing TNT Team