mt-admin, Author at Marketing TNT

AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins

Contextual Advertising in Ramadan: How AQUA Used AI to Capture the Right Moment In Indonesia, Ramadan isn’t just a holy month—it’s also a high-stakes season for brands. With media consumption at its peak and attention spans stretched thin, standing out requires more than just smart timing. Enter AQUA, who took a refreshing new approach by […]

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Unlocking Growth in the Movable Middle: A New Approach to Customer Expansion

Rethinking Growth: Beyond Acquisition and Loyalty For years, marketing strategies have revolved around two familiar poles: acquire new customers or retain the most loyal. But in between lies a segment with untapped potential—the Movable Middle. These are the customers who are neither brand loyalists nor uninterested but those sitting in the 20–80% range of purchase

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Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

The Indonesian market, characterized by its rapid evolution and diverse consumer landscape, demands that marketers across all industry verticals adopt agile and responsive strategies. In this dynamic environment, the ability to capture, analyze, and act upon real-time consumer insights is no longer an advantage but a fundamental necessity for sustained success. The traditional approach of

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The Imperative of Culturally Attuned Marketing in Indonesia’s Dynamic Landscape

Indonesia, a nation rich in cultural diversity and vibrant traditions, presents a unique marketing landscape where understanding and embracing cultural nuances is paramount for success across all industry verticals. Marketers operating within this dynamic environment must move beyond generic approaches and cultivate strategies deeply attuned to local customs, values, and significant seasonal events. One of

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Harnessing the Power of Retail Media Networks in Indonesia: A Strategic Imperative

The marketing landscape in Indonesia is undergoing a significant transformation, with Retail Media Networks (RMNs)emerging as a powerful channel for brands across all industry verticals. Understanding and strategically integrating RMNs into broader marketing strategies is becoming increasingly crucial for reaching consumers effectively on their path to purchase. An RMN essentially provides brands with advertising opportunities

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The Rise of Artificial Intelligence: A Powerful Tool for Indonesian Marketers

The Indonesian market is rapidly evolving, and artificial intelligence (AI) is emerging as a transformative force across industry verticals. For marketers operating within this dynamic landscape, understanding and leveraging AI is no longer a futuristic concept but a present-day necessity. This article outlines the essential ways AI is impacting marketing and offers insights for practitioners

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MMA Impact 2024: The Rise of Technology and the Ultimate Creative Race in Marketing

With just one week remaining, the MMA Impact Vietnam 2024 event with the theme: Navigating Marketing: Leadership, Innovation, and Future Strategies, will officially take place on October 25th at JW Marriott Hotel & Suites Saigon. Expected to draw over 1,000 C-levels from the entire marketing ecosystem, one of the event’s main highlights is the

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Author name: mt-admin