Author name: Marketing TNT Team

From Automation to Intelligent Engagement: AI in Action

Automation driving Efficiency and Scale For years, martech has promised scale, efficiency, and personalization. Automation helped brands deliver faster, broader, and more consistent execution across channels. Then AI arrived and accelerated that promise — but it also exposed a critical gap. Automation alone does not improve customer experience. Without intelligence, it simply scales inefficiencies. The […]

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From Beauty Solutions to Everyday Habits

From Beauty Solutions to Everyday Habits: Skincare Industry Insights from Social Media Discussions (2024–2025)

In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and

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After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend?

After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend?

Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers

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YouNet Vietnam E-commerce Intelligence: Consumer Insights and Strategies for Brands towards 2028

The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028.  However, the rapid growth does

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Top Marketing Trends 2026: The Era of Converged Growth Systems

Marketing in 2026 is no longer organised around channels, campaigns, or even media plans. It is operating as a connected growth system, where media, commerce, data, and creativity are increasingly inseparable. For CMOs, the challenge is not choosing between brand and performance, but architecting infrastructure that delivers both at scale. This is the year marketing

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Knitwear & “Gifting”: User Insights and Strategies for Fashion Brands in Winter

As winter arrives, demand for warm fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social

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Innovative Ad Formats Reshape Audience Engagement: Reveals Latest Research

A research “How AI-Enhanced Creatives Transform User Engagement” provided by Hybrid & Dentsu unveils groundbreaking insights into the evolving landscape of advertising formats. The research sheds light on the AI-driven Contextual advertising platform VOX which provides eye-catching In-image ads along with other native creatives. The companies explain how special effects implemented to ads creatives are reshaping audience engagement, providing marketers with

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4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026

As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to

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Aastha Sharma - DGM & Head Of Marketing

Winning Ramadan Is No Longer About More Media. It Is About Smarter Context

Ramadan is Indonesia’s most powerful commercial season and increasingly its most complex. Every year, millions of consumers flood digital platforms searching for recipes, gifting ideas, fashion inspiration, and last-mile deals. YouTube alone reaches 75% of Indonesian adults during Ramadan, driving over 153 billion views. Attention is at its peak. So is the intent.  According to

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