Author name: mt-admin

The Retail Media Network (RMN) space is no longer dominated solely by giants. In 2025, a growing number of mid-tier retailers are proving that collaboration, not just scale, can be a powerful differentiator. Why Collaboration Is Emerging Now With brands increasingly seeking audience reach, targeting precision, and performance transparency, mid-tier retailers often struggle to compete

Retail Media Networks are no longer confined to retailers’ owned websites and apps. In Q2 2025, we’re witnessing a bold expansion into offsite and multichannel environments that reflect how consumers actually shop—across screens, platforms, and moments. Why Offsite Matters More Than Ever Advertisers want to reach consumers earlier in the path to purchase, not just

Ask any Vietnamese foodie and they’ll tell you: a great bowl of phở isn’t just soup. It’s a delicate balance of broth, herbs, noodles, and protein. Each layer contributes to something greater than the sum of its parts. Now imagine your marketing measurement strategy like that bowl of phở. When done right, it’s layered with

As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical

As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical

In today’s marketing landscape, fleeting attention is easy to earn. But lasting interest? That’s the real deal. It’s not enough to turn heads; the goal is to win hearts (and maybe a few shares too). Clicks are the digital equivalent of a wink across the room. Flattering? Absolutely. But if no one stays to chat,