Generative AI has been the talk of the marketing town for quite some time now. With the rapid advancements in technology, AI has become an integral part of marketing strategies. Particularly the GAI subset has attracted significant eyeballs, experimentation, uproar, and excitement, but also backlash, criticism, and fear. This has led to several myths and […]
State of Generative AI: Where are we really? Read More »
The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts
AI in Marketing: Resources for 2024 Read More »
Let’s talk shop. Marketing, AI, and the wild rollercoaster we’re all on. If you’ve been wondering how the heck AI just came and shook up our game, well, meet your new besties – Greg Stuart and Rex Briggs, the cool cats behind the Decoding AI for Marketing (DAM) podcast. They’re not just throwing around fancy
Decoding AI for Marketing: Real Talk, Real Insights Read More »
The buzz around ‘AI maturity’ is reshaping the AI-powered marketing industry, and the intricacies are as compelling as they are diverse. Let’s first understand the key life stages for different organizations in their AI maturity journey: Learning Stage: Many organizations are in the learning phase, absorbing AI’s potential. According to GroupM’s Maturity Model, this stage
Decoding AI Maturity in Marketing in 2024 Read More »
The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects
State of AI in Digital Transformation: 6 Key Takeaways for Marketers Read More »
We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some
Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You Read More »
In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently
Selecting the right mix of sniper and bazooka marketing techniques for your business Read More »
