Author name: MarketingTNT Team

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth. […]

Using AI tools in lead generation is revolutionizing how marketers identify and convert potential consumers into paying customers. It’s helping businesses significantly improve the quality of their leads and the overall effectiveness of their marketing efforts. With AI, marketers can enhance targeting, automate lead scoring, optimize marketing strategies, personalize communication, reduce operational costs, predict future

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources

Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate