Author name: MarketingTNT Team

In this VAUX Podcast Series episode, Moneka Khurana, Country Head, MMA Global India talks to Teena Sidana, BD Head, Alexa Voice Services, Amazon, about audio solutions for marketers. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims to help the digital community understand the potential

MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita

The shortlist for the 2023 SMARTIES X Global Awards, spotlighting exceptional achievements in modern marketing and business impact, is finally unveiled. These initiatives demonstrate the ability of creative approaches to provide tangible outcomes in six channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing,  E-commerce marketing and Creative. SMARTIES is the world’s first

As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,

DoubleVerify has released a report on the state of retail media, ‘The Rise of Retail Media: What to Expect in 2024’. It’s a result of a survey of over 400 advertisers and agency executives globally about retail media networks (RMNs). The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers

Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI

Convenience is crucial to all consumers. Brands are continuously striving to make customer experience as seamless as possible. Effortlessly retrieving information with a simple vocal command is the latest shift in how consumers consume and interact with a brand. The numbers speak volumes!  90% of consumers find voice search quick and convenient; 71% would choose