Author name: MarketingTNT Team

Defining MFA and Ad Clutter Sites MFA, an acronym for Made-for-Advertising, epitomises a category of websites[1] built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue. MFA sites aren’t sources of fraudulent […]

  Artificial Intelligence’s (AI) evolution will be driven by advancements in learning and output methods expanding the capabilities from task-oriented efficiencies to strategic assets that provide a competitive advantage. Ultimately, AI will become transformative, capable of generating or capitalizing on differentiation. By 2030 80% of marketing will be AI augmented. On a CAGR basis between

The digital advertising market in Southeast Asia is thriving, with ad expenditures valued at 4.7 billion dollars in 2024, showcasing the region’s rapidly evolving digital landscape brimming with opportunities.[1] In such a fast-paced marketplace characterized by cultural diversity, effective ad targeting is crucial to enhance ad agility. By adapting their advertising strategies to meet evolving

  Imagine flipping through your favorite channels and finding TV shows with the ads that feel like they were picked just for you. That’s the magic of TV Sync today. Thanks to the incredible integration of Artificial Intelligence (AI) and Machine Learning (ML), It’s not just a screen; it’s a personalized experience. These technologies are

  Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia

In today’s saturated marketplace, building a brand is more than just creating a logo or a catchy slogan; it’s about delivering an experience and values that resonate deeply with your audience. As if growing a garden—if you nurture it carefully, it will flourish and bring beauty for years to come. In this article, we will