Author name: MarketingTNT Team

On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by […]

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

In today’s dynamic business world, strategy has become more than just a plan—it’s the driving force behind innovation, collaboration, and success across industries. Whether you’re in communications, brand marketing, or the marketing tech space, strategy is the thread that weaves together problem-solving, opportunity recognition, and teamwork. As companies maneuver through an ever-changing marketplace, being agile

First trend: Marketers who use AI in holistically their marketing will see significant business impact today “Recently we partnered with Accenture to better understand what it takes to be an AI-first company – and more importantly – if doing so reaps material business benefits. The study surveyed marketers across various markets in APAC to help uncover

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much

The APAC region celebrates some of the most culturally rich festivals. Diwali, Lunar New Year, Hanami, and Songkran are just a few of the many celebrations that each carry unique traditions, beliefs, and customs. With such diversity, campaigns that overlook distinct cultural elements will likely fail to engage the target audience and may even risk

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in