Author name: MarketingTNT Team

MMA SMARTIES announces a new AI Marketing​ Channel

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​ […]

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Tips for CMOs: How to future-proof your investments in AI for retail media

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources

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Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase

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5 Benefits to Enter the SMARTIES™ Awards 2024

The SMARTIES™ Awards symbolize excellence in marketing, honoring the most innovative and impactful campaigns globally. Yet, the rewards of participation reach far beyond the trophy. Here are five compelling reasons why joining the SMARTIES™ Awards 2024 can propel your marketing endeavors and career: 1. Recognition and Prestige Winning a SMARTIES™ Award brings significant industry recognition.

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Aligning Engagement Metrics in Advertising

Aligning engagement metrics in advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision

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Navigating the Evolving Commerce Landscape in APAC with Shoppertainment

Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate

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SMARTIES™ Awards 2024: Calling All Innovative Marketers Worldwide!

MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across the globe, encouraging them to submit their most creative and impactful marketing campaigns. The program continuously strives for growth, solidifying its position as a cornerstone for showcasing exceptional marketing case

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