MarketingTNT Team, Author at Marketing TNT

Wardah “Bersama Lebih Bermakna” Campaign Festive

A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph […]

Wardah “Bersama Lebih Bermakna” Campaign Festive Read More »

Elevating Your Digital Marketing Strategy with AI

Today’s world is all about instant connections and people expect nothing less – even when it comes to the ads they see. Given that digital content is sprawling across multiple platforms, reaching the right people with ads that are relevant to them has become increasingly complex. This condensed report sheds light on the current state

Elevating Your Digital Marketing Strategy with AI Read More »

MMA Impact 2024 Makes its Mark with Outstanding Marketing Orientations for the Technology Era

The MMA Impact 2024 on October 25, once again captivated the marketing industry at JW Marriott Hotel & Suites Saigon, celebrating its 13th year in Vietnam. This year’s theme, “Navigating Marketing: Leadership, Innovation, and Future Strategies,” attracted a remarkable gathering of over 1,500 high-level executives, nearly 1,000 key brands and organizations, and 40 strategic

MMA Impact 2024 Makes its Mark with Outstanding Marketing Orientations for the Technology Era Read More »

SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry Read More »

MMA Global APAC Announces Finalists for SMARTIES Philippines 2024

The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry. The SMARTIES Awards recognize

MMA Global APAC Announces Finalists for SMARTIES Philippines 2024 Read More »

SMARTIES Vietnam 2024: A rendezvous of breakthrough marketing campaigns shaping the future

For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES

SMARTIES Vietnam 2024: A rendezvous of breakthrough marketing campaigns shaping the future Read More »

2024 Highlights: Most innovative AI applications in retail media

As marketers gear up for 2025, consumer preferences and their purchase journeys are shifting the dynamics in retail media advertising. 68% of people who browse for products online visit Amazon for research before purchasing from a physical store. It underscores the importance of integrating digital touchpoints within the retail experience, as consumers increasingly seek seamless

2024 Highlights: Most innovative AI applications in retail media Read More »

2024 Highlights: Best AI marketing campaigns in APAC

2024 was marked by an increasing number of instances where AI supercharged marketing campaigns, impacting creative processes and potential returns. Advanced data analytics, machine learning algorithms, chatbots, and virtual assistants shaped campaigns, changing how brands connect with customers. The trend was prominent globally, and the APAC region was no exception. An MMA survey of CMOs

2024 Highlights: Best AI marketing campaigns in APAC Read More »

MMA Impact 2024: Advanced technology as the ‘launchpad’ to enhance competitiveness in modern marketing

On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for

MMA Impact 2024: Advanced technology as the ‘launchpad’ to enhance competitiveness in modern marketing Read More »

A path to AI-driven marketing: Strategic insights for industry leaders

Artificial Intelligence (AI) is no longer a futuristic concept; it’s actively reshaping industries, particularly marketing. As brands push to create more personalized experiences, AI is emerging as a crucial tool for enhancing customer engagement, operational efficiency, and decision-making. However, marketing leaders must tackle challenges related to data readiness, ethical considerations, and cross-functional collaboration to fully

A path to AI-driven marketing: Strategic insights for industry leaders Read More »

Author name: MarketingTNT Team