MarketingTNT Team, Author at Marketing TNT

Exploring Experiential Marketing: Crafting Immersive Consumer Journeys

In today’s fast-paced digital landscape, brands are increasingly turning to experiential marketing as a way to foster deep connections with audiences. More than just a promotional tactic, experiential marketing centers around creating immersive, memorable experiences that engage consumers on a personal level. By tapping into emotions and delivering interactive, multi-sensory events, brands are building stronger […]

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Crafting Connections: The Power of Storytelling in Modern Marketing

In an era defined by an endless stream of content, storytelling has emerged as a powerful tool for brands to forge deeper connections with their audiences. Recently, industry leaders gathered in Vietnam to explore the growing importance of authentic narratives in today’s digital-first landscape. Notably, these discussions highlighted storytelling as more than just a marketing

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Marketing Equals Deep Analytics

You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots

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Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;

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The Future of Indonesian Marketing: Personalization of Customer-Centric Media with CXM Synergy

Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting

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Navigating the Cookieless Era: Frisian Flag Ramadan Recipe WhatsApp Bot Fosters Strong First-Party Data

Ramadan holds immense significance for Frisian Flag, a comprehensive dairy brand catering to every stage of life’s dairy needs, from family milk powder, ready-to-drink milk, to sweetened condensed milk. Understanding the pivotal role Ramadan plays in acquiring new users and enhancing product consideration, Frisian Flag zeroes in on its target audience: Indonesian mothers. Collaborating closely

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Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it

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The Intersection of AI and Brand Safety: Achieving Campaign Excellence

Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust. The

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MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

On November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, MMA Impact Indonesia 2024 will gather the top minds in marketing and advertising to explore critical shifts shaping the industry. Hosted by MMA Global Indonesia, this exclusive event will span leadership, innovation, and strategy, equipping delegates with tools to thrive in a digital-first, AI-driven

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Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences

At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”,

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Author name: MarketingTNT Team