ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural […]
Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted… Download
Advertising and The Present Moment Read More »
The State of Attribution, Annual Marketer Survey 2022 is a 6-year-long MMA Globals’ Marketing Attribution Think Tank (MATT) initiative. This year’s report brings a unique perspective and insights into MTA adoption of marketers in 2022 as compared to previous years. Furthermore, this report sheds light on the state of MTA adoption, how marketers feel about
State of Attribution: Annual Marketer Benchmark Report 2022 Read More »
Brand safety has come a long way from tackling bot attacks and appropriate juxtaposition. Even though that element still persists, marketers must take a unique stance on brand safety for their organization. This report is a first-of-its-kind toolkit for marketers that enables marketers to pivot from a one-and-done approach towards brand safety and address brand
Brand Safety Reimagined Read More »
Metrics are the window to performance—they are the measurement of what works and what doesn’t. However, a lack of universally accepted standards around metrics to measure digital media is a key barrier to adopting digital media strategies. “What are the metrics that matter and must be measured?” and “How do we measure the cross-media impact
Metrics That Matter Read More »
The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy. Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.
The past couple of years have brought a tectonic shift in how customers shop, browse, and live their lives. This shift has made it more complex for marketers to find what their customers enjoy and deliver a pleasant experience. This playbook offers invaluable insights on how marketers can leverage data and MarTech and why it
Modern Marketer’s Guide To Leveraging Data & Martech Read More »
The Connected Consumer Q4 2021 is a quarterly study prepared by Decision Labs. The report studies Gen Z, Y, and X for their online habits, including social media usage, entertainment (music, movies, online videos), and online shopping. This report looks into top platforms, primary apps, indispensable apps, and multiplatform use that gives marketers deep insight
The Connected Consumer Q4 2021 Read More »
The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. Download
Leveraging consumer data for marketing Survey findings: India 2022 Read More »
Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior. However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So
MMA Indonesia Brand Safety & MarTech Report 2022 Read More »
