The Connected Consumer Q4 2021 is a quarterly study prepared by Decision Labs. The report studies Gen Z, Y, and X for their online habits, including social media usage, entertainment (music, movies, online videos), and online shopping. This report looks into top platforms, primary apps, indispensable apps, and multiplatform use that gives marketers deep insight […]
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The second edition of the MMA EY Leveraging Consumer Data For Marketing 2022 report is based on a survey in which over 170 CEOs and CMOs across various sectors participated to understand the trends amongst the CXO community on consumer data strategy and critical success factors. Download
Leveraging consumer data for marketing Survey findings: India 2022 Read More »
Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior. However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety. So
MMA Indonesia Brand Safety & MarTech Report 2022 Read More »
In an era where social commerce—buying and selling on social media platforms—is seeing a massive uptick, how can marketers leverage this opportunity to reach their target audience? This report explores the growing social commerce market in Vietnam and puts the role of live streaming in social commerce under the microscope. It presents practical and insightful
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The Connect Consumer Q3 2022 report is prepared by YouGov Decision Lab in collaboration with MMA Vietnam. This report surveyed consumer habits online, including online shopping, social media, entertainment (music, movies, online videos), and their communication. In addition, the report studies Gen Z, Y, and X and brings forth valuable insights for marketers to meet
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