MarketingTNT Team, Author at Marketing TNT

The Intersection of AI and Brand Safety: Achieving Campaign Excellence

Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust. The […]

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MMA Impact Indonesia 2024: Shaping the Future of Marketing & Advertising

On November 15, 2024, at The Ritz Carlton, Mega Kuningan, Jakarta, MMA Impact Indonesia 2024 will gather the top minds in marketing and advertising to explore critical shifts shaping the industry. Hosted by MMA Global Indonesia, this exclusive event will span leadership, innovation, and strategy, equipping delegates with tools to thrive in a digital-first, AI-driven

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Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences

At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”,

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Wardah “Bersama Lebih Bermakna” Campaign Festive

A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph

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Elevating Your Digital Marketing Strategy with AI

Today’s world is all about instant connections and people expect nothing less – even when it comes to the ads they see. Given that digital content is sprawling across multiple platforms, reaching the right people with ads that are relevant to them has become increasingly complex. This condensed report sheds light on the current state

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MMA Impact 2024 Makes its Mark with Outstanding Marketing Orientations for the Technology Era

The MMA Impact 2024 on October 25, once again captivated the marketing industry at JW Marriott Hotel & Suites Saigon, celebrating its 13th year in Vietnam. This year’s theme, “Navigating Marketing: Leadership, Innovation, and Future Strategies,” attracted a remarkable gathering of over 1,500 high-level executives, nearly 1,000 key brands and organizations, and 40 strategic

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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MMA Global APAC Announces Finalists for SMARTIES Philippines 2024

The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry. The SMARTIES Awards recognize

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SMARTIES Vietnam 2024: A rendezvous of breakthrough marketing campaigns shaping the future

For over a decade, the SMARTIES Awards, organized by MMA Global, have celebrated the most impactful marketing campaigns annually. These campaigns drive growth and innovation, playing a critical role in shaping the future of marketing in Vietnam. The Race for Excellence in Marketing As a testament to its reputation and global influence, the MMA SMARTIES

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2024 Highlights: Most innovative AI applications in retail media

As marketers gear up for 2025, consumer preferences and their purchase journeys are shifting the dynamics in retail media advertising. 68% of people who browse for products online visit Amazon for research before purchasing from a physical store. It underscores the importance of integrating digital touchpoints within the retail experience, as consumers increasingly seek seamless

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Author name: MarketingTNT Team