Author name: MarketingTNT Team

MMA SMARTIES Thailand 2024 - Celebrates Unparalleled Marketing Innovation and Excellence in Thailand

MMA SMARTIES Thailand 2024 – Celebrates Unparalleled Marketing Innovation and Excellence in Thailand

Bangkok, Thailand – The SMARTIES Thailand 2024 Awards brought together pioneers and the brightest minds of the advertising and marketing world, celebrating marketing innovation. Ultimately, 47 exceptional winners were honored, comprising 13 Gold, 15 Silver, 8 Bronze awards and 11 industry awards. More than just a celebration, the SMARTIES Awards are a global movement that […]

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Top Marketing Campaigns in the Philippines Honored at MMA SMARTIES Philippines 2024

Top Marketing Campaigns in the Philippines Honored at MMA SMARTIES Philippines 2024

Manila, Philippines – Bringing together the top innovators in advertising and marketing, the MMA SMARTIES Philippines 2024 Awards highlighted exceptional strategic brilliance and groundbreaking creativity. The award honored 49 standout campaigns, awarding 19 Gold, 15 Silver, and 15 Bronze medals, alongside 11 distinguished industry accolades. “SMARTIES is more than just awards; it’s about redefining what’s

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The Growth of Local F&B Brands in Indonesia: Understanding Consumer Behavior

Market Overview: Indonesia’s Evolving F&B Landscape Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks at how

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands?

Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to

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Boost Campaign Success With MFA Measurement & Optimisation

Defining MFA and Ad Clutter Sites MFA, an acronym for Made-for-Advertising, epitomises a category of websites[1] built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue. MFA sites aren’t sources of fraudulent

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Think You Know Gen Z? Discover The Secret Innovation To Win Them

The dynamic marketing landscape requires brands to stay ahead by understanding emerging audiences and trends. According to the Indonesia Gen Z Report (2024) by IDN Media, Gen Z, making up 27.94% of the population, is known for diversity, inclusivity, and digital savviness.[1] They influence marketing strategies with their unique digital lifestyles. Technologies such as the

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AI is revolutionizing Media Quality and Performance

The digital ecosystem is experiencing unprecedented growth across the globe, offering businesses unparalleled opportunities to create deeper connections with their audiences through technological advances. The evolution of advertising technology has seen several phases, from  the introduction of digital advertising in the 2000s), the shift to programmatic in the 2010s, and now the revolution through artificial

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Unveiling the Power of Organic Content Analytics: The Heartbeat of Genuine Connections

Introduction: Organic Reach, Engagement and The Underrated Potential of Organic Content Analytics Organic reach represents the natural, non-paid distribution of social media content to the audience based on the algorithm and rules of the platform.[1] When you post content on social media without boosting or promoting through paid advertising, the reach you achieve is Organic. Organic

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Projected Highest Ad Spend in Southeast Asia, Retail Media Network is Gaining Traction in Indonesia

Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia Retail

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