Author name: MarketingTNT Team

Brand Safety & MarTech Report 2023

In today’s dynamic digital landscape, the intersection of marketing technology and brand safety has become a critical concern for businesses seeking to protect their reputations and maintain consumer trust.  Our comprehensive report delves into the intricate relationship between MarTech and brand safety, offering invaluable insights and strategic recommendations to navigate this complex terrain successfully. This […]

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Conversational Commerce & Connected Cars

Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in

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SMARTIES Business Impact Index – Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – China

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – Indonesia

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – India

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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A guide to telling stories through new ‘Digital Realities’: Hyperreal Storytelling

Navigating digital realities: All you need to know about hyperreal storytelling in marketing Hyperreal storytelling is about creating immersive experiences that feel so real that the lines between reality and virtual worlds seem to fade away. It’s where augmented reality meets virtual reality to create a space where anything is possible. Marketers can tap into

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SMARTIES Awards 2023 – Submission Kit

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new

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