The unprecedented change brought by the novel pandemic has shifted the way we work and live, making marketing more complex than ever. Furthermore, active internet users are projected to reach over 900 million by 2025. This makes targeting and catering to evolving customer expectations even more complex. As a result, marketers need to provide unparalleled […]
MMR: Building Winning Marketing Organizations Read More »
The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns. As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community
MarTech Vietnam report Read More »
Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,
Anticipating the consumer’s next move through AI-Driven predictive analytics Read More »
ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural
Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted… Download
Advertising and The Present Moment Read More »
The State of Attribution, Annual Marketer Survey 2022 is a 6-year-long MMA Globals’ Marketing Attribution Think Tank (MATT) initiative. This year’s report brings a unique perspective and insights into MTA adoption of marketers in 2022 as compared to previous years. Furthermore, this report sheds light on the state of MTA adoption, how marketers feel about
State of Attribution: Annual Marketer Benchmark Report 2022 Read More »
Brand safety has come a long way from tackling bot attacks and appropriate juxtaposition. Even though that element still persists, marketers must take a unique stance on brand safety for their organization. This report is a first-of-its-kind toolkit for marketers that enables marketers to pivot from a one-and-done approach towards brand safety and address brand
Brand Safety Reimagined Read More »
Metrics are the window to performance—they are the measurement of what works and what doesn’t. However, a lack of universally accepted standards around metrics to measure digital media is a key barrier to adopting digital media strategies. “What are the metrics that matter and must be measured?” and “How do we measure the cross-media impact
Metrics That Matter Read More »
The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy. Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.
The past couple of years have brought a tectonic shift in how customers shop, browse, and live their lives. This shift has made it more complex for marketers to find what their customers enjoy and deliver a pleasant experience. This playbook offers invaluable insights on how marketers can leverage data and MarTech and why it
Modern Marketer’s Guide To Leveraging Data & Martech Read More »
