Author name: MarketingTNT Team

In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative.  This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements […]

AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the

The advertising industry, shaped by regulations like the EU’s GDPR and the CCPA, faces a seismic shift. Third-party cookies are vanishing, IDFA changes are in motion, and mounting privacy concerns are reshaping targeting strategies and revenue streams.  This report explores how the advertising industry is evolving, how regulations play a vital role, and how brands

APAC’s advertising industry has transformed in recent years, making brand safety a given. Indonesia, at the forefront of APAC’s mobile revolution, anticipates 334 million smartphone connections by 2025, with an 89% adoption rate. To balance brand safety with user-generated content, advertisers now prioritize influencer alignment. This report explores and discusses: The Mobile Landscape in Indonesia