Author name: MarketingTNT Team

SMARTIES APAC 2023 is NOW Open for submission!

  SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  The 2023 SMARTIES Asia Pacific programs are now open for submissions for markets in APAC, China, India, Indonesia, Philippines, Thailand, and Vietnam! Link to submit […]

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SMARTIES APAC 2023 – Call for Entries Opening Soon!

SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.  Our esteemed award program includes a broad spectrum of categories, including Web 3.0, creativity, lead generation, and social media marketing. We recognize, honor, and award those

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MarTech Vietnam report

The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns. As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community

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Anticipating the consumer’s next move through AI-Driven predictive analytics

Marketers have commonly harnessed AI for enhancing customer experience and automating repetitive tasks. However, with the AI market projected to reach over 107.5 billion by 2028, the industry is unfolding exciting opportunities for marketers to stay a step ahead of their customers. Especially as recession looms on the horizon, businesses will be looking at slicing budgets,

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Leveraging ChatGPT in revolutionizing customer engagement and experience through immersive voice and audio content

ChatGPT has taken the internet by storm since its launch in November 2022, garnering 1 million users in the first five days. Fast forward to January 2023, this conversational AI has garnered a staggering 100 million monthly active users and counting. ChatGPT is based on OpenAI’s GPT-3, a foundational generative AI model. Combining NLP (natural

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Brand Safety Reimagined

Brand safety has come a long way from tackling bot attacks and appropriate juxtaposition. Even though that element still persists, marketers must take a unique stance on brand safety for their organization. This report is a first-of-its-kind toolkit for marketers that enables marketers to pivot from a one-and-done approach towards brand safety and address brand

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Metrics That Matter

Metrics are the window to performance—they are the measurement of what works and what doesn’t. However, a lack of universally accepted standards around metrics to measure digital media is a key barrier to adopting digital media strategies. “What are the metrics that matter and must be measured?” and “How do we measure the cross-media impact

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