In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward […]
Tracing the impact of AI on marketing in 2023 Read More »
Gemini is Google’s largest and most capable AI model yet. It’s multimodal, making it as human as it gets. Gemini can seamlessly understand commands, tonality, and context of the inputs. It can also operate across data inputs such as text, code, audio, image, and video. Google’s Gemini is flexible, allowing people to use it across
All you need to know about Google’s Gemini Read More »
The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances
In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go
Roundup for 2023: Conversations that shaped marketing this year Read More »
Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses
AI and humans are inseparable: MMA Global CEO Read More »
At MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26, MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc about integrating AI into marketing and branding activities. Would you mind telling us how the trend of AI is developing globally? Tech trends run in a 13-year cycle. The PC was introduced
AI: unstoppable trend of the future Read More »
Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing
3 Steps for marketers to drive better outcomes with attention-focused ad strategies Read More »
Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely
7 Steps Marketers Must Take to Remain Relevant in the Times of AI Read More »
In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is
Gain expert insights into modern marketing with MMA Talk Hub 2023 Read More »
In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and
Best practices in leveraging new-age technology for successful brand campaigns Read More »
