AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them […]
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The success of a brand hinges on how satisfied its customers are. The ideal way to understand customer satisfaction is to measure customer experience metrics. They’re the window to your customer’s perception of your brand and reveal sentiments like potential referrals, the likeness of the brand/product/service, and how likely they are to become and remain
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With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
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Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and
The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers. This report is the sixth chapter of Brand Safety & MarTech Report 2023
Personalization is the game-changer in the ever-evolving marketing realm, empowered by technological advancements. Marketers must adapt to novel strategies and tech to effectively reach their audiences. Data-driven campaigns on connected TV are proving highly efficient, offering superior results. They harness rich user data to craft tailored messages and strategies, ensuring enhanced consumer engagement and returns.
Tune into Data-Driven Campaigns on Connected TV | Brand Safety & MarTech Report 2023 Read More »
In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative. This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements
Driving Results in the Attention Economy | Brand Safety & MarTech Report 2023 Read More »
AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the
The advertising industry, shaped by regulations like the EU’s GDPR and the CCPA, faces a seismic shift. Third-party cookies are vanishing, IDFA changes are in motion, and mounting privacy concerns are reshaping targeting strategies and revenue streams. This report explores how the advertising industry is evolving, how regulations play a vital role, and how brands
APAC’s advertising industry has transformed in recent years, making brand safety a given. Indonesia, at the forefront of APAC’s mobile revolution, anticipates 334 million smartphone connections by 2025, with an 89% adoption rate. To balance brand safety with user-generated content, advertisers now prioritize influencer alignment. This report explores and discusses: The Mobile Landscape in Indonesia
Don’t Stop Paying Attention to Brand Safety | Brand Safety & MarTech Report 2023 Read More »
