Author name: MarketingTNT Team

Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and

The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers.  This report is the sixth chapter of Brand Safety & MarTech Report 2023

Personalization is the game-changer in the ever-evolving marketing realm, empowered by technological advancements.  Marketers must adapt to novel strategies and tech to effectively reach their audiences. Data-driven campaigns on connected TV are proving highly efficient, offering superior results. They harness rich user data to craft tailored messages and strategies, ensuring enhanced consumer engagement and returns. 

In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative.  This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements

AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the

The advertising industry, shaped by regulations like the EU’s GDPR and the CCPA, faces a seismic shift. Third-party cookies are vanishing, IDFA changes are in motion, and mounting privacy concerns are reshaping targeting strategies and revenue streams.  This report explores how the advertising industry is evolving, how regulations play a vital role, and how brands