At MMA Global APAC, our mission is to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. In this era of rapid change, the digital advertising landscape is undergoing a seismic shift. Third-party cookies are crumbling, privacy concerns are mounting, and consumers are demanding more control over their data. […]
Artificial intelligence (AI) has already revolutionized marketing, but 2025 will mark a pivotal year where its capabilities will transcend current norms. As AI matures, it is expected to refine existing methodologies and introduce groundbreaking innovations that will redefine how brands engage with consumers, optimize campaigns, and achieve business growth. These predictions focus on the
In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven
The Future of Shopping: AI-Driven Retail Media Trends Forecast for 2025 Read More »
Vietnam’s retail market is experiencing a profound transformation, where loyalty programs and retail media networks (RMNs) are becoming essential tools for engaging consumers and redefining advertising strategies. Together, these two elements are shaping how brands interact with their audiences, creating opportunities for deeper connections and long-term success. Global and Local Growth Trajectories Globally, retail media
The rise of Artificial Intelligence (AI) has ushered in a transformative era for marketing and creativity, where technology and human ingenuity work hand in hand. Rather than replacing creative vision, AI enhances and expands it—empowering marketers and creators to develop smarter, faster, and more impactful campaigns. This collaborative synergy is pushing the boundaries of what’s
Revolutionizing Marketing and Creativity: The Collaborative Power of AI Read More »
Artificial Intelligence (AI) is reshaping the marketing landscape, driving efficiency, personalization, and data-driven decision-making. Yet, amid this technological revolution, the heart of successful marketing still lies in authentic human connection and ethical practices. As brands navigate this balance, they must leverage AI’s capabilities while staying true to their core values of empathy, creativity, and responsibility.
Balancing Innovation and Empathy: The Role of AI in Modern Marketing Read More »
Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply
From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam Read More »
Artificial Intelligence (AI) is revolutionizing the advertising industry, offering new opportunities to enhance creative workflows, optimize campaigns, and foster collaboration between human ingenuity and technology. As AI becomes an integral part of the creative process, it serves as a catalyst for efficiency and innovation rather than a replacement for human creativity. Reimagining Creative Workflows with
AI’s Transformative Impact on Creative Advertising Processes Read More »
Singapore – The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that showcased the best of what APAC has to offer, bringing together the region’s most visionary marketers for a night of creative brilliance and strategic triumph. From
[New York] – December 16, 2024 – MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns worldwide, celebrating the ingenuity of marketing professionals who are redefining industry standards and shaping the future of creativity and innovation
