MarketingTNT Team, Author at Marketing TNT

SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight […]

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OBM2 Presentation Deck and Implementation Guide

At MMA Global APAC, our goal is to help marketers navigate today’s most pressing challenges with strategies grounded in data, not guesswork. In today’s fragmented media landscape, where marketing budgets are scrutinized and customer acquisition costs are rising, traditional reach-based advertising is no longer enough. Marketers are under increasing pressure to drive profitability, efficiency, and

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The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption

Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the

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Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025

The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they

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AI-Driven Retail Media Networks: The Future of APAC Commerce

Retail in APAC is undergoing one of the most significant transformations in history, driven by artificial intelligence (AI). What was once a fragmented landscape of digital and in-store experiences is now evolving into a seamless, AI-powered ecosystem where brands can engage consumers with unprecedented precision. The numbers tell a compelling story: 90% of retail solutions

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The Intelligent Data Playbook: Turning Insights into Action

The Data Paradox: Unlocking the True Value of Information APAC brands generate more data than ever, yet many struggle to transform this wealth of information into measurable business outcomes. The challenge isn’t data collection—it’s activation. While AI and analytics promise intelligent decision-making, companies often face fragmented data ecosystems, outdated attribution models, and a disconnect between

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Retail’s New Reality: How to Win in a Tough Market

Retail market is a battlefield. Some brands are thriving, some are barely keeping their heads above water, and others are just hoping to make it through the next quarter. Despite all the economic uncertainty, the ones that are winning aren’t just lucky. They are strategic, adaptable, and, most importantly, willing to evolve. So, what separates

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The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image

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Staying Ahead in a Changing World: The Future of Marketing

Marketing is no longer about just keeping up; it’s about anticipating what’s next. Consumers are shifting how they interact with brands, drawn to experiences, authenticity, and innovation. AI is changing the game, while pop culture remains a driving force in engagement. The brands that thrive will be those that embrace simplicity, personalization, and storytelling. Here’s

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The Rise of AI in Marketing from A Human-Centric Perspective

Marketing is constantly evolving, and AI is now at the center of this transformation. As we step into 2025, AI is no longer just another tool in the marketer’s arsenal. It’s a game-changer. However, instead of replacing human creativity, AI is best seen as an assistant, helping us work smarter, faster, and more effectively. How

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Author name: MarketingTNT Team