MarketingTNT Team, Author at Marketing TNT

Ramadan: A Critical Moment for Digital Industry Growth

Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director of […]

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Leveraging Technology for Business Strategies During Ramadan

The Shift to Digital Marketing With the rapid advancement of technology, companies in Indonesia are increasingly utilizing social media and artificial intelligence (AI) to enhance their marketing strategies, particularly for Gen Z. As Ramadan approaches, businesses are leveraging data-driven insights to better understand consumer behavior. According to Danar Hardianto, General Manager at PHd, the advertising

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The Rise of Connected TV (CTV) and Ramadan’s Impact on Digital Advertising

In the Connected TV (CTV) session at MMA Innovate 2025, moderated by Yagika Madan from Xapads Media, it was predicted that CTV growth will continue to rise with a CAGR of 8.84% until 2029, reaching a market value of USD 55.14 billion. Ramadan: A Strategic Moment for CTV Ramadan is seen as a key opportunity

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Beyond Big Data: Why Intelligent Data is the Future of Growth & Innovation

For years, Big Data has been the driving force behind digital transformation, helping businesses collect, store, and analyze vast amounts of information. But in 2025, we are moving into a new era—one where data alone is not enough. The future belongs to Intelligent Data—data that is context-aware, AI-driven, and actionable in real-time. Companies that continue

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AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions. The

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Revolutionizing Customer Lifetime Value (CLV) with AI-Powered Predictive Models

For years, marketing in APAC has been driven by one dominant strategy—customer acquisition. The assumption was simple: more new customers equal more revenue. But that equation is no longer sustainable. Rising customer acquisition costs (CAC), stricter privacy regulations, and increasing competition for attention have made acquisition a costly game. Brands in APAC are realizing that

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The Rise of Voice & Conversational AI in 2025: A Paradigm Shift in SEO & Customer Engagement

The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping

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Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions

In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to help

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Retail Media in 2025: The Shift from Ad Placement to Revenue-Driving Consumer Experiences in APAC

Retail media is no longer just about ads on retailer websites—in APAC, it is becoming a core profit-driving channel, blending consumer engagement, sales, and loyalty into a single, high-impact ecosystem. In 2025, the real power of retail media will not be in inventory monetization but in how effectively it enhances the consumer experience to drive

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The AI Shift: How Self-Learning Algorithms Will Reshape Marketing Strategy in 2025

Artificial intelligence (AI) is no longer just a tool for automation—it is becoming the backbone of marketing strategy. In 2025, self-learning AI systems will move beyond rule-based automation to dynamic, real-time decision-making tools that optimize campaigns, personalize engagement, and predict market shifts. For CMOs and CEOs in APAC, this shift presents a strategic imperative.

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Author name: MarketingTNT Team