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Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase […]

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Aligning Engagement Metrics in Advertising

Aligning engagement metrics in advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision

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Navigating the Evolving Commerce Landscape in APAC with Shoppertainment

Shoppertainment Is Revolutionising Commerce in APAC – Are You Ready? For years, we’ve witnessed that content and entertainment have increasingly driven purchase decisions. Although discounts and promotions continue to be one of the most prominent purchase triggers, and are widely deployed across many brands, relying solely on these tactics may not help a brand differentiate

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MMA Global announces the SMARTIES™ X Global & North America 2023 Winners

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

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7 out of 10 CEOs are planning to invest in Gen-AI this year

7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024

Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The

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MMA Global

Invest in YOU: Words of Wisdom from MMA Global APAC’s Women Leaders

Empowering women throughout the Asia Pacific region is the driving force behind MMA APAC’s new campaign, “Invest in YOU – Nurturing You, Transforming Tomorrow”. This initiative, aligned with the theme “Invest in Women: Accelerate Progress,” aims to inspire women through the transformative power of self-investment. Seeking diverse perspectives, we asked prominent women leaders to offer

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Integral Ad Science (IAS) Accelerates APAC Expansion with Multiple Market Launches and Senior Appointments

Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  “APAC presents a prime opportunity for IAS to expand

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SMARTIES Business Impact Index – Vietnam

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – Indonesia

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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SMARTIES Business Impact Index – APAC

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,

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