In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and […]
Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers
After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend? Read More »
For more than a decade, retail media has been treated as an add-on: a handy performance lever tacked onto trade plans, lower-funnel budgets, and marketplace presence. That era is ending. AI is turning retail media from a tactical extension into the connective tissue for modern commerce, an operating system that links inventory, data, and measurement
AI, Data, and the New Retail Media Operating System Read More »
Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators. Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a
Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators Read More »
For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%
The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026 Read More »
Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This
Why Multi-Screen Behaviour, Social Optimization Are Keys in South East Asia? Read More »
In the ever-evolving landscape of digital marketing, multiple ad tech vendors promise to be the most effective platforms. The key is for brands and agencies to not just survive but truly stand out and shine by selecting the right platforms that can enable them to engage their audiences effectively. Speaking at Digital Marketing Asia 2024
Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen Read More »
Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia
Retail media advertising has evolved into the third major wave of digital advertising, following search and social media. This trend is gaining momentum in Southeast Asia, especially in Indonesia, driven by the rapid embrace of digital technologies and shifts in consumer behavior. Major players like Grab, Gojek, Tokopedia, Carousell, and Lazada are leading this growth.
Navigating Indonesia’s Evolving Retail Media Network Read More »
Singapore: MMA Global APAC and FairPrice Group (FPG) today unveiled The Retail Media Lab, an innovative program that will enable marketers to measure and demonstrate the efficacy and effectiveness of omnichannel retail media experiences. This groundbreaking collaboration positions FPG at the forefront of retail innovation in Singapore and offers a unique opportunity for brands
MMA Global APAC and FairPrice Group (FPG) unveiled The Retail Media Lab Read More »
