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The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s

Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

Building personalized customer loyalty programs is critical for businesses to stand out in the current market. However, simply offering discounts and short-term promotion campaigns isn’t enough. Creating lasting relationships with customers requires a data-driven approach and Customer Data Platforms (CDPs) are the key solution to directly solving this problem. But how do marketers apply CDPs

High costs and uncertain investment returns are making Vietnamese businesses hesitant about making AI investments, said Naoyuki Kawakita, chairman of advertisement and communications services firm Hakuhodo Vietnam. It is estimated that 45% of global advertising revenue (about $370 billion) uses artificial intelligence (AI) or AI support, and this will increase to about $1.3 trillion, or

In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and