In the ever-evolving world of marketing, 2024 has brought forth an evolving shift where the spotlight is not just on selling products but also on establishing a meaningful connection with consumers. It’s akin to a carefully orchestrated symphony where brand purpose harmonizes with performance marketing, creating a melody that resonates globally. Much like a skilled […]
Synergy of Purpose and Performance in Marketing Read More »
First trend: Marketers who use AI in holistically their marketing will see significant business impact today “Recently we partnered with Accenture to better understand what it takes to be an AI-first company – and more importantly – if doing so reaps material business benefits. The study surveyed marketers across various markets in APAC to help uncover
Hear from Google leaders on the AI trends shaping the future of marketing in APAC Read More »
The marketing landscape has undergone a dramatic transformation. The once linear AIDA model—Awareness, Interest, Decision, Action—no longer reflects the consumer’s complex and cyclical journey. This shift is especially pronounced in Southeast Asia, where traditional advertising is losing its influence. A research by impact.com discovered that 82% of consumers have made a purchase based on an
On June 28, 2024, Ho Chi Minh City played host to a groundbreaking panel discussion at the MMA Innovate 2024 event, centered around a theme that resonates deeply with today’s marketing landscape: “Performance Unleashed: Unlocking Maximum Potential.” The discussion brought together some of the brightest minds in Vietnam’s marketing scene to explore strategies for overcoming
Performance Unleashed: Unlocking maximum potential at MMA Innovate 2024 Read More »
Marketing Meets AI: Key Conversations At the intersection of marketing and AI, the seemingly endless possibility of hyper-personalised campaigns emerged as the predominant theme among speakers, but in-depth discussions on a host of topics ranging from ‘ethical and responsible approach to AI’ to ‘human-AI collaboration’, and ‘the rise of AI content’ rounded off the event:
AI in Marketing: A glimpse into the future Read More »
The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively
Music, especially classic rock has been a huge influence. And I end up looking for similarities between music to the happenings of the media ecosystem. Here I go again (Hello, Whitesnake). Before the 2018 movie, Queen was perhaps best known for the pub anthem – I want to break free. Legions of listeners, young and
Modern Marketing Reckoner 2024: Bohemian Rhapsody Read More »
Artificial intelligence (AI) is rapidly transforming the marketing landscape, and the Asia-Pacific (APAC) region is at the forefront of this revolution. The integration of AI in marketing is not merely a trend but a fundamental shift that enhances consumer experiences, optimizes marketing operations, and drives business growth. ‘State of AI in Marketing: AI Trends and
State of AI in Marketing: AI Trends and Actionable Insights Read More »
Music is a universal language that evokes emotions and creates lasting impressions. Even before visuals, sound was a powerful marketing tool — In fact, it was the original viral medium. In recent years, music has become essential for brands to connect with their audiences and strengthen their identity. In this article, we’ll explore how brands can leverage music to resonate with their target
Striking the Right Chord: Leveraging music as marketing for brands Read More »
As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.
MMA SMARTIES announces a new AI Marketing Channel Read More »
