Search Results for: opportunities

The 2025 Consumer Spending Shifts, New Costs, and Marketing Opportunities 2

The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image […]

The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities Read More »

Building elevator digital media forum and new opportunities for Vietnamese businesses

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

Building elevator digital media forum and new opportunities for Vietnamese businesses Read More »

From Targeting to Timing: Rethinking RMN Strategy in APAC

Despite more data, smarter tools, and hyper-targeted delivery, personalization in APAC is hitting diminishing returns. Campaigns are optimized to the decimal, audiences sliced thinner than ever, yet engagement flatlines and costs keep rising. This is personalization fatigue. And for marketers across the region, it’s becoming one of the most underdiagnosed performance challenges in retail media.

From Targeting to Timing: Rethinking RMN Strategy in APAC Read More »

Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem

JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce

Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem Read More »

Strategic Data Evolution: The MMA’s Enhanced Framework for Marketing Excellence

The Marketing Measurement & Analytics (MMA) Data Maturity Framework, created through strategic partnership with EY, offers marketers a comprehensive blueprint for transforming data obstacles into competitive advantages. This framework addresses critical areas including regulatory adherence, analytical capabilities, integration systems, strategic optimization, and business value generation.  Framework Foundation and Strategic Value  The enhanced Data Maturity Framework

Strategic Data Evolution: The MMA’s Enhanced Framework for Marketing Excellence Read More »

From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales

Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping.  The country’s mobile-first economy has moved past the experimental phase of

From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales Read More »

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future

The False Choice in Marketing  For decades, marketing leaders have been told they must choose:  Focus on performance to drive sales now, or  Invest in brand to build future equity  This split has divided teams, budgets, and strategies.  But what if there’s a way to deliver both — and more — with the same audience? 

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future Read More »

From SEO to AIO: Winning Brand Visibility in the Age of AI Search

For two decades, search revolved around the blue link. Google’s familiar ten-result page, and the SEO playbook built around it, rewarded brands that mastered keyword targeting, link building, and technical optimization. That model is eroding fast.   Today, platforms like ChatGPT, Google’s Search Generative Experience (SGE), Gemini, and Perplexity are reshaping search from a static list

From SEO to AIO: Winning Brand Visibility in the Age of AI Search Read More »

Scroll to Top