Search Results for: indonesia

The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers futuristic marketers the perspectives, data, and insights required to craft and implement innovative strategies for success in the highly competitive Indonesian market.  The Potential Of A Young Marketing Team section of the report contains an in-depth chapter on Unleashing the Potential of a Young

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.  The Martech & Adtech Trends section of the report contains the following chapters: Unlocking Media Quality in an Increasingly Competitive Digital Ads

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market.  The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing

Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market.  The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market.  The Research Studies section of the report contains the following chapters:  Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst,

Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and

The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers.  This report is the sixth chapter of Brand Safety & MarTech Report 2023