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Turning Shoppertainment Insights into Action with TikTok’s PACE Framework

In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales – they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase […]

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Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand?

It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing  creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;

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MMA Global Indonesia Commemorates a Decade of Excellence: Celebrating Indonesia’s Top Marketing Campaigns with SMARTIES™ 2024 Awards

This year marks the 10th edition of MMA Global Indonesia’s prestigious SMARTIES™ Indonesia Awards, a defining event that has set the benchmark for marketing and advertising excellence across the country. Since its inception, the SMARTIES™ Awards have consistently recognized innovative and impactful campaigns, solidifying their role as Indonesia’s gold standard in the industry. Over the

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Vietnam's Marketing Future: MMA Global’s Vision for a Thriving Marketing Ecosystem

Vietnam’s Marketing Future: MMA Global ’s Vision for a Thriving Marketing Ecosystem

  MMA Global ‘s signature MMA Vietnam Impact 2024, held on October 25 at JW Marriott Saigon, marked a milestone for MMA Global ’s 13th year in Vietnam, drawing over 1,500 top leaders and managers alongside 50 dynamic speakers from globally renowned and Vietnamese brands. In parallel, the MMA SMARTIES Vietnam 2024 Awards honored 39

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam's Marketing Industry

SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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Companies should embrace AI as a whole, not just rely on marketing teams using AIGC to boost content efficiency: Elvis Zhou

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

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Turning Complexity into Simplicity: Game-changing insights from a data researcher’s perspective

At the recent MMA INNOVATE Vietnam event held in Ho Chi Minh City on June 28, 2024, Tran Thi Thanh Mai, General Director of Kantar Media Vietnam, delivered an insightful speech titled ‘Turning Complexity into Simplicity’. Her address highlighted the challenges and opportunities facing advertisers in the rapidly evolving Vietnamese media landscape. The Data Dilemma

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Delving into sustainability and ethical considerations within AI marketing

AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible

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